Reviews
Yelp for Restaurants: How to Run Your Page Well
A practical guide to Yelp for restaurants: claiming your page, setting up menus and photos, replying to diners, understanding filtered reviews and staying inside Yelp's rules.
Author: Editorial Team
The 123 Reputation Management editorial team writes practical guides on reviews, search results and online reputation.
Articles
Reviews
Yelp Elite: What It Means for Your Business
What Yelp Elite is, how reviewers earn the badge, why Elite reviews carry weight, and how business owners should treat Elite diners and customers without breaking Yelp's rules.
Reputation Strategy
Word of Mouth Marketing: How to Get Customers Talking Honestly
How word of mouth marketing works for small and mid-sized businesses, from giving people something worth mentioning to referral programs and reviews, within FTC rules.
Personal Reputation
WhatsApp Hacked? How to Recover Your Account and Secure It
If your WhatsApp was hacked, re-verify your phone number to log the attacker out, remove linked devices, turn on two-step verification, and warn your contacts before they get scammed in your name.
Reputation Strategy
What Is Net Promoter Score (NPS) and How Should You Use It?
Net Promoter Score measures how likely customers are to recommend you. Here's how it works, what it tells you about your reputation, and how to use it without gating reviews.
Reputation Strategy
Voice of the Customer Survey: Questions, Setup and Examples
A voice of the customer survey captures what customers need, value and complain about in their own words. Here is how to design one, which questions to ask, and how to connect it to your reviews.
Reputation Strategy
UGC Marketing: How to Use Customer Content the Right Way
What UGC marketing is, how to encourage and collect customer content, how to get permission and disclose incentives under FTC rules, and how UGC supports your reviews.
Reviews
Trustpilot for Business: A Practical Setup and Review Guide
How Trustpilot for Business works: claiming your company profile, inviting customers within the rules, understanding your TrustScore, replying to reviews and flagging ones that break guidelines.
Reviews
Tripadvisor for Restaurants: A Practical Owner’s Guide
How Tripadvisor works for restaurants: claiming your listing, what drives your ranking, how to ask diners for reviews within the rules, and how to reply so visitors choose you.
Reviews
Thumbtack Reviews: How Pros Can Get, Reply to and Report Them
A practical guide for service pros on Thumbtack: building a profile customers trust, asking for genuine reviews, replying to criticism and reporting reviews that break the rules.
Reviews
Therapist Reviews: A Guide for Counselors and Practices
How therapists and counselors can handle online reviews: the ethics limits on asking clients, why replies must never confirm a client, what to do about unfair reviews and ethical ways to build trust.
Reputation Strategy
Social Proof Marketing: How to Use Reviews Honestly
Social proof marketing uses real reviews, testimonials and customer stories to show buyers that people like them chose you. Here is how to collect it, place it and keep it honest.
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