Category: Search Results

How Google decides what shows up for your name or brand, and how to push negative results down with accurate, high-quality content.

Articles

When someone searches your name or business, the first page of results shapes their opinion before they click anything. These guides explain how Google, Bing and AI search tools decide what to show, and what you can realistically change.

Common situations include an old negative article sitting near the top, wrong details in a business listing or knowledge panel, unflattering autocomplete suggestions, and a name you share with someone who has a bad reputation. Most fixes come down to two things: correcting what's inaccurate at the source, and publishing accurate, useful pages that deserve to rank.

Good places to start

Moving a result off page one typically takes months and depends on how strong the negative page is. If you want help with that work, see how we suppress negative search results using legitimate content only.

Start with step 1

See what people see when they search for you.

Get a free, no-obligation reputation audit covering search results, review profiles and social mentions, with clear next steps.