Public figures
Reputation management for candidates, officials, executives and creators: accurate search results, corrections to false claims, and help with impersonation, deepfakes and exposed personal details.
When someone hears your name for the first time, on a ballot, in a news story or in a viral clip, they search it. Voters, journalists, donors, board members and potential business partners form a view from the first page of Google, your Wikipedia article if you have one, and whatever is circulating on social media that week.
Political and public figure reputation management is about making sure that picture is accurate and complete. It is not about making legitimate criticism disappear. We work with candidates, elected and appointed officials, executives in the public eye and creators with large audiences, and we are open about where the ethical lines sit.
A story reported an allegation that was later withdrawn, or a charge that was dismissed, but the follow-up never ranked. Or an article simply gets a fact wrong, such as a vote, a title or a date. Many publishers correct errors and add updates when approached with evidence, and once a page changes, Google’s “Refresh outdated content” tool can update how it appears in results.
Articles about living people attract edits from supporters and opponents alike. Unsourced claims, outdated roles and one-sided sections are common. The fix has to go through Wikipedia’s own processes, covered below.
Fake profiles using your name and photo, fabricated screenshots of posts you never made, and invented quotes spread quickly during campaigns and controversies.
Edited video, cloned audio and AI-generated images can put words in your mouth. Major platforms have policies against impersonation and deceptive manipulated media, and most offer a reporting route for the person depicted, though what qualifies and how fast they act varies by platform.
Home addresses and family information posted to harass or intimidate. Google offers removal routes for doxxing content and for results showing certain personal contact details, and many data broker sites accept opt-out requests.
Wikipedia’s conflict of interest guideline strongly discourages people from directly editing articles about themselves or their employers, and anyone paid to edit must disclose who is paying them. That includes us.
The accepted route is to propose changes on the article’s talk page through an edit request, backed by reliable, independent sources, and let volunteer editors decide. We help you identify what is wrong, find the sources that support a correction and draft a clear, disclosed request. We will not edit your article covertly or use hidden accounts. Undisclosed paid editing does get discovered, and when it involves a public figure the discovery can become a news story of its own.
Accurate news reporting about a public figure generally stays online. US law gives the press wide protection when covering public officials and public figures, and platforms rarely remove content just because it is unflattering. If you believe something published about you is false and damaging, talk to a lawyer about your options; we handle the reputation side alongside them.
What we can usually change is balance and accuracy: whether errors get corrected, whether your own sites and profiles rank, and whether the first page reflects your full record rather than one moment.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditAccurate reporting on a public official generally can’t be removed, and we won’t try to hide it. Articles with factual errors can often be corrected or updated by the publisher when you provide evidence. We can also build accurate, current content that gives searchers a fuller picture.
Wikipedia strongly discourages it. People with a conflict of interest should propose changes on the article’s talk page with reliable sources and disclose their connection, and paid editors must disclose who pays them. Direct self-editing is often reverted and can draw scrutiny to the article.
Save copies and links, then report it to each platform where it appears using their impersonation or manipulated media reporting options. If it is sexually explicit, Google and most platforms have specific removal routes. Talk to a lawyer about any legal remedies in your state, and consider a short public statement if the video is spreading.
Yes. Executives, founders, journalists, creators and other people in the public eye face many of the same issues: name searches, impersonation and exposed personal details. The same ethical rules apply to every engagement.
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Get a free, no-obligation reputation audit covering search results, review profiles and social mentions, with clear next steps.
