Brand monitoring
Know what people are saying about your business the day they say it. We watch reviews, search results, news, forums and social mentions, then tell you what needs action and what can wait.
Most businesses find out about a reputation problem late. A customer mentions a Reddit thread at the counter, or a manager notices the Google rating has dropped and nobody knows when it started. By then the post has been read, shared and indexed.
Our reputation monitoring service closes that gap. We watch where people talk about your business and the people who run it, filter out the noise, and flag what needs a response. You get a short alert when something matters and a clear monthly summary of everything else.
We baseline your current ratings, the first page of results for each tracked name, and recent mention volume. Later changes are measured against it, so a new negative result is obvious rather than a vague feeling.
Monitoring usually turns up a backlog on day one, such as unanswered reviews or a stale complaint thread. We prioritize it and handle it or point you to the right service, such as review management.
Alerts run continuously, triage happens daily on business days, and each month you see what changed and what we did about it.
| Source | What we look for |
|---|---|
| Review platforms | New reviews on Google, Yelp, Facebook, Trustpilot, BBB and industry sites, plus sudden spikes or clusters of similar wording. |
| Search results | New negative results for your brand and executive names, and autocomplete suggestions such as “scam” or “lawsuit”. |
| News, blogs and forums | Local and trade press, Reddit threads and community groups where customers compare notes. |
| Social media | Public posts mentioning your brand, especially ones gaining unusual engagement. |
| Employee review sites | Glassdoor and Indeed reviews, which job candidates read. |
We agree alert thresholds with you. A serious allegation, a cluster of negative reviews from new accounts, or impersonation gets flagged within hours; routine mentions wait for the report. We monitor public content only, never private groups or messages.
We can see public reviews, posts and search results and tell you promptly when something changes. We can’t see private messages or closed groups, and no monitoring setup catches every mention the moment it appears.
We also won’t use monitoring to pressure individual reviewers. The FTC’s 2024 rule on consumer reviews treats intimidation and unfounded legal threats aimed at getting reviews removed as review suppression.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditSetup typically takes one to two weeks, depending on how many brands, locations and people we track. Alerts start as soon as sources are connected, and trends become meaningful from the second or third month.
Monitoring is ongoing by nature. Some businesses run it alongside another service for a set period; others keep it as a permanent early warning system.
Multi-location businesses, companies with a visible founder or leadership team, and any business caught out by a post it found too late. It pairs well with executive reputation work, and if something escalates, it hands off to crisis management with the evidence already collected.
It is the ongoing tracking of what is said about your business and its people online: reviews, search results, news, forums and social posts. Good monitoring includes triage, so you only hear about items that need a decision.
Google Alerts is a useful free starting point, but it misses most reviews and many forum posts, and doesn’t tell you what matters. Dedicated monitoring adds review platforms, search tracking and a person who recommends what to do.
That depends on how quickly the platform makes new reviews visible, but in most cases alerts arrive the same day. Urgent items, such as a sudden cluster of negative reviews, are flagged to you directly.
Yes. Employee reviews affect hiring and sometimes appear in brand searches, so we track them alongside customer reviews. The same rules apply: genuine reviews can’t be removed just because they are negative.
Guides
How word of mouth marketing works for small and mid-sized businesses, from giving people something worth mentioning to referral programs and reviews, within FTC rules.
Net Promoter Score measures how likely customers are to recommend you. Here's how it works, what it tells you about your reputation, and how to use it without gating reviews.
A voice of the customer survey captures what customers need, value and complain about in their own words. Here is how to design one, which questions to ask, and how to connect it to your reviews.
Start with step 1
Get a free, no-obligation reputation audit covering search results, review profiles and social mentions, with clear next steps.
