Guides

What these guides cover

Each guide explains one reputation problem and how to fix it yourself: what the platform or law allows, the steps to take, and where the honest limits are. You should be able to follow any of them without hiring anyone. Where a job is worth getting help with, the guide says so plainly and points to the relevant service.

We don’t recommend fake reviews, review gating, bogus takedown claims or anything else that can backfire. Every method here is one you could explain to a customer, a journalist or Google without embarrassment.

Browse by topic

• Reviews: getting more genuine reviews, replying to bad ones and reporting reviews that break platform rules.
• Search results: what shows up when people search your name or brand, and how to improve it.
• Content removal: what can realistically come down from Google and the web, and the right route for each type.
• Personal reputation: privacy, people-search sites and your own name, for professionals and private individuals.
• Crisis management: the first hours and weeks after a viral post, review bombing or negative press.
• Reputation strategy: costs, choosing an agency, measuring progress and building trust over time.

Where to start

If you’re not sure what the problem is yet, begin by learning how to audit what people see about you online. Business owners dealing with a one-star review can use our framework and example replies for negative reviews. If your home address or phone number is showing up in search, read removing personal information from Google. And if you’d rather prepare before anything goes wrong, build a simple crisis communication plan your team can actually use.