Personal reputation
When someone searches your name, the first page should show who you are now. We clean up what we can, build what's missing, and lock down the personal details that shouldn't be public.
Before a board vote, a funding round or a job offer, someone types your name into Google. For many people the first page is a mix of things they never chose: an old local news story, a people-search listing with their home address, a namesake’s bad press, or a social post from a decade ago.
Personal reputation management makes that page accurate. We remove what can legitimately be removed, reduce what can’t, and build results you control. Everything is handled privately, and nothing is published in your name without your approval.
After a confidential conversation about what worries you, we map what a stranger sees, including autocomplete, images and page two. Each result gets a verdict and a recommended route.
We file the removal requests and opt-outs that apply while building assets to fill the first page. For results that can’t be removed, the realistic goal is to push them further down with stronger, accurate pages about you.
Opt-outs are rechecked on a schedule, new mentions are flagged, and your profiles are kept current with real material: a new role, a talk, an article.
| Executives and founders | Private individuals | |
|---|---|---|
| Main goal | A strong professional presence that ranks above anything negative. | A quieter footprint with less personal data exposed. |
| Typical assets | Personal site, LinkedIn, leadership page, bylines, speaking pages. | A simple personal page or LinkedIn profile. |
| Main risks | Press coverage, employee reviews that mention you, impersonation. | Data broker listings, old court records, social posts, a namesake’s bad press. |
For elected officials and candidates, see our public figure reputation work.
We can remove results that break a platform’s rules or qualify for a removal route, clear many people-search listings, and build enough strong content that most people searching your name see an accurate picture. We can’t force a news outlet to delete a truthful story, and we can’t make a court record disappear from public databases.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditPeople-search opt-outs and Google personal information requests are usually processed within days to a few weeks, though some listings need resubmitting. Publisher requests may take days or never succeed, depending on the outlet.
New profiles often start appearing for your name within weeks, but outranking an established news article typically takes several months. It depends on how common your name is, how strong the negative result is, and how much genuine material we have.
Founders and executives preparing for a raise, a sale or a new role, professionals whose clients choose them by name, and private individuals moving on from an old mistake or wanting their home address off the first page. If your company’s name is the issue, start with brand monitoring.
In most cases we can improve it substantially. Some results can be removed through Google’s tools or site policies, people-search listings can usually be opted out of, and the rest can often be pushed down. We can’t delete accurate news coverage or public records on demand.
Google’s “Results about you” tool lets you request removal of results showing your contact details. That removes the result from Google Search, but the listing stays on the source site, so we also submit opt-outs to those sites and recheck them.
It is personal reputation management for business leaders. The focus is a credible professional presence, such as a personal site, bylines and a strong LinkedIn profile, plus monitoring for press, employee reviews and impersonation.
Yes, though we can’t remove accurate content about another person. We build clearly identified profiles about you, with your photo, title and location, so searchers can tell you apart and see your results first.
Guides
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Start with step 1
Get a free, no-obligation reputation audit covering search results, review profiles and social mentions, with clear next steps.
