Category: Crisis Management

What to do in the first hours and weeks of an online reputation crisis, from viral posts to review bombing and negative news.

Articles

A reputation crisis moves faster than normal decision making. These guides focus on the practical first steps: what to say, when to say it, who should approve it, and how to avoid making things worse while the facts are still coming in.

Typical situations include a viral complaint on social media, a sudden wave of one-star reviews, a critical news story, a data breach, a product recall, or a lawsuit that becomes public. Preparation matters as much as response, so several guides cover planning before anything happens. Start with these:

Where legal questions such as defamation come up, talk to a lawyer before posting anything. If you need a team to monitor, draft and coordinate while it's happening, see our online reputation crisis management service.

Start with step 1

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