Reputation Strategy
Reputation Management Glossary: 46 Terms Explained
Plain-English definitions of 46 terms you will meet in online reputation management, from anti-SLAPP and astroturfing to review gating, suppression and Section 230.
Category: Reputation Strategy
The bigger picture: costs, choosing an agency, measuring reputation, and building a brand that holds up when something goes wrong.
Articles
Reputation Strategy
Online Reputation for New Businesses: A Launch Checklist
What to set up before and after you open so your new business looks credible online: names and profiles, first genuine reviews, monitoring and a 90-day plan.
Reputation Strategy
How to Train Staff on Online Reviews (With Scripts)
What to teach front-line staff and managers about online reviews: asking every customer, what the FTC rule forbids, who replies, what stays confidential and when to escalate.
Reputation Strategy
How to Build a Customer Feedback Loop From Your Reviews
Your reviews already tell you what to fix. A customer feedback loop turns them into a monthly routine: collect, tag, prioritize, fix, and tell customers what changed.
Reputation Strategy
How to Do a Competitor Reputation Analysis (With a Template)
How to compare your online reputation with your competitors': what to measure, how to gather it ethically from public data, a comparison table template, and how to turn the gaps into actions.
Reputation Strategy
How to Get Press Coverage for Your Business
Earned media for businesses without a PR budget: finding a genuinely newsworthy angle, building a short list of the right journalists, and writing pitches that get read.
Reputation Strategy
Reputation Management vs PR: What’s the Difference?
PR shapes the story you tell through media and audiences; reputation management shapes what people find when they search and read reviews. Here is how they differ and overlap.
Reputation Strategy
How to Build a Positive Online Reputation (90-Day Plan)
A proactive playbook for businesses: profiles, reviews, content that ranks for your name, social presence and monitoring, plus a 90-day plan you can start this week.
Reputation Strategy
How Much Does Reputation Management Cost?
What reputation management costs depends on the problem you need fixed. Here is how agencies price the work, what pushes the scope up or down, and how to compare quotes.
Reputation Strategy
How to Measure Online Reputation (With a Monthly Scorecard)
The handful of metrics that show whether your online reputation is improving, a simple way to score your search results, and a monthly scorecard you can copy.
Reputation Strategy
How to Choose a Reputation Management Company
The questions to ask, the red flags that should end the conversation, and a simple checklist for comparing reputation management companies before you sign anything.
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