When an Influencer You Work With Causes a Controversy
An influencer your brand pays is suddenly at the center of a controversy. Here's how to assess it quickly, pause the right things, decide whether to speak, and vet partners better next time.
Practical, no-fluff guides to managing reviews, search results and your online reputation, with honest advice on what can and can't be fixed.
An influencer your brand pays is suddenly at the center of a controversy. Here's how to assess it quickly, pause the right things, decide whether to speak, and vet partners better next time.
What to teach front-line staff and managers about online reviews: asking every customer, what the FTC rule forbids, who replies, what stays confidential and when to escalate.
Short, specific thank-you replies that show future customers a real person runs the business, with example replies for restaurants, clinics, contractors and online stores.
A calm, step-by-step boycott response: how to assess who is calling for it and why, decide your position, communicate once and clearly, protect your staff, and rebuild trust afterward.
Bing has its own removal tools, separate from Google's. Here is how to remove your own pages, clear outdated results from other sites, and report personal information and legal issues.
A calm, step-by-step guide to getting intimate images or deepfakes taken down: the platform reports, free hashing tools, Google's removal request and your legal rights.
How to get an Instagram post, comment or story about you taken down: which report to file, the forms that work without an account, and what to do when Meta says no.
How to take a page on your own website out of Google search: deleting it, noindex, the Search Console Removals tool, redirects and passwords, plus what to do when it isn't your site.
A former employee's Google review can break Google's conflict-of-interest policy. How to report it, appeal, keep evidence private and reply without making things worse.
Employers can't delete Glassdoor reviews, but they can flag ones that break its Community Guidelines. What gets removed, how to flag well, and what to do when a review stays.
A practical plan for recovering from a public mistake: owning it, making amends, showing change over time and building a record online that reflects who you are now.
A practical guide to LinkedIn profile SEO: the settings, fields and habits that help your profile rank on Google for your name and show up in LinkedIn's own search.
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