Reviews
Is Yelp Advertising Worth It? An Honest Look
Is Yelp advertising worth it? It depends on your category, your city and the state of your page. Here's how Yelp ads work, what they can't do, and how to test them sensibly.
Guides
Practical, no-fluff guides to managing reviews, search results and your online reputation, written by people who do this work every day.
Articles
Reviews
How to Get Your Google Review Link (and Make Sure It Works)
Where to find the Google review link in your Business Profile, how to check it opens the right review form, how to fix a broken or wrong-location link, and where to use it.
Reputation Strategy
How to Calculate NPS: Formula, Worked Examples and Spreadsheet Steps
How to calculate Net Promoter Score step by step: the formula, worked examples, spreadsheet formulas, sample size cautions, and how to read the result against your reviews.
Reviews
How to Ask for a Review: Timing, Wording and the Rules
How to ask customers for a review in person, by email, by text or on the phone: when to ask, what to say, which platform to point them to, and the rules every request must follow.
Reviews
Houzz Reviews: A Guide for Contractors, Designers and Builders
How Houzz reviews work for remodelers, designers, architects and builders, and how to build a strong pro profile, request honest client reviews, reply well and report rule-breaking ones.
Reviews
Google Star Rating: How It Works and How to Improve It Honestly
What your Google star rating is, what Google says about how it's shown, why it changes, the difference between profile stars and stars in search results, and honest ways to improve it.
Reviews
Google Reviews for Lawyers: How to Earn Them and Reply Ethically
How attorneys and law firms can earn Google reviews within the professional conduct rules, reply without revealing client confidences, and handle negative or fake reviews the right way.
Reviews
Google Review Policy: What Businesses Can and Can’t Do
A plain-English guide to Google's review policy for businesses: what counts as fake engagement, conflicts of interest and gating, how Google enforces it, and how to report reviews.
Reviews
Google Review Cards: Printed and NFC Tap Cards That Follow the Rules
How Google review cards work, printed QR cards versus NFC tap cards, what to check before you buy, how to hand them out, and the card features that break Google's review rules.
Search Results
Google Business Profile Verification: Methods, Delays and Fixes
How Google Business Profile verification works, the methods Google may offer, how to pass video verification, why verification fails or gets stuck, and what to do next.
Search Results
Google Business Profile Suspended? What It Means and How to Appeal
If your Google Business Profile is suspended, here is what the notice means, the usual causes, how to fix the problem and file an appeal with evidence, and what to avoid while you wait.
Search Results
Google Business Profile Posts: What to Post and How Often
How Google Business Profile posts work: the update, offer and event types, what to write, how often to post, why posts get rejected, and ideas that give customers a reason to act.
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