Angi Pro Reviews: How Contractors Can Build and Manage Them

If you’re an Angi pro, your reviews are the main thing homeowners compare when they decide whom to call. To manage them well, keep your business profile complete and accurate, ask every customer for a review soon after the job is done, reply to reviews professionally, especially critical ones, and report only reviews that break Angi’s guidelines. Angi doesn’t remove genuine negative reviews on request, so a steady flow of honest feedback matters more than any single review.

This guide is written for contractors and home service businesses: plumbers, electricians, HVAC techs, roofers, cleaners, landscapers and anyone else who gets work through Angi.

How Angi fits in

Angi, formerly Angie’s List, is a marketplace where homeowners find and hire local service professionals. It’s run by the same company as HomeAdvisor, and Angi offers pros an account and app for managing leads, messages and reviews.

Homeowners use Angi to search by service, read reviews, request quotes and sometimes book directly. Your profile shows your business details, services, service area, photos, and ratings and reviews from customers. Some businesses pay for leads or advertising on Angi, but your reviews appear on your profile either way, and paying doesn’t change how reviews are moderated.

Angi is one of several home services review sites. Our overview of sites like Angie’s List covers the others homeowners check, including Google, Yelp, Nextdoor and Thumbtack. Our guides to reviews on Thumbtack and Nextdoor business pages cover those two.

How Angi reviews work

Angi reviews are left by customers who say they hired your business. They typically include an overall star rating and may include ratings for aspects such as price, quality, responsiveness, punctuality and professionalism, along with a written description of the job.

Angi has review guidelines covering what reviews may contain and who may write them. In general, reviews must reflect a real experience with the business, and they shouldn’t include things like profanity, personal information, or content unrelated to the service. Angi also prohibits businesses from writing reviews of themselves or of competitors, and from offering incentives in exchange for positive reviews. Because the details change, read Angi’s current guidelines before you ask for reviews or report one.

Homeowners read Angi reviews for specifics. A review that says “arrived on time, explained the options, cleaned up after” is worth far more to a future customer than a string of five-star ratings with no text.

Step 1: Set up and complete your Angi pro profile

1. Claim or create your business profile. Search for your business first; a listing may already exist from past customer reviews or old directory data. Claim it rather than creating a duplicate.
2. Check the basics. Business name, phone, website, service area and hours should match your Google Business Profile and website exactly.
3. List the services you actually offer. Being listed for jobs you don’t do leads to poor matches, frustrated homeowners and worse reviews.
4. Add licensing and insurance details where Angi asks for them and your trade requires them. Homeowners look for this.
5. Upload real photos. Completed jobs, your vans, your team in uniform. Get homeowner permission before posting photos of their property.
6. Write a plain description. Who you are, what you do, where you work, and what makes your service reliable. Skip superlatives.
7. Set up notifications in the Angi pro app or account so you see new reviews and messages promptly.

Step 2: Ask for Angi reviews at the right moment

The best time to ask is right after the job is finished and the customer is happy, often while you’re still on site or later the same day. People forget quickly, and a review written the next week is less likely to happen at all.

• Ask in person first. “If you’re happy with the work, a review on Angi really helps small businesses like ours” is enough.
• Follow up with a link. Use Angi’s review request tools where available, or send the link to your profile by text or email.
• Ask every customer. Don’t only ask the ones you expect to be happy. Selectively asking satisfied customers is review gating, which Google prohibits and the FTC has warned can mislead consumers.
• Don’t offer anything for a positive review. The FTC’s 2024 rule on consumer reviews bans incentives conditioned on a review being positive, and Angi’s own rules restrict incentives for reviews.
• Train your techs. They’re the ones on site when the customer is happiest. Give them a short script and the link.

Here’s a follow-up text you can adapt:

Hi Maria, thanks for choosing us for your water heater replacement today. If you have a minute, we’d appreciate an honest review on Angi: [link]. If anything isn’t right with the install, reply here and we’ll sort it out. Dave, Northside Plumbing

For more wording ideas, see our review request text message templates.

Step 3: Reply to Angi reviews

Angi lets businesses post public responses to reviews. Future customers read those replies to judge how you handle problems, so treat every response as a message to them.

Replying to positive reviews

Keep it short, specific and warm. Mention the job and the tech if the customer did.

Thanks, Tom. Glad the new AC unit is keeping the upstairs cool. We’ll pass your kind words on to Luis. Remember your first maintenance check is included in the spring.

Replying to negative reviews

1. Thank them and acknowledge the specific issue.
2. Take responsibility for anything that was your fault, without over-explaining.
3. Explain what you’ve done or offered to fix it.
4. Invite them to contact you directly, with a name and phone number.

Thank you for the feedback, Jen. You’re right that our crew arrived two hours later than we said, and we should have called ahead. We’ve changed our scheduling so customers get a text when the crew is on the way. I’d like to make this right: please call me directly at our office and ask for Sam.

Don’t argue about details in public, share private information about the job, or accuse the customer of lying. Our guide on how to respond to negative reviews has more on tone and structure.

Step 4: Report reviews that break the rules

If a review appears to violate Angi’s guidelines, use the report or dispute option in your pro account and explain why. Reviews that may qualify include ones that:

• Come from someone who was never your customer, or are about a different company.
• Contain threats, hate speech, profanity or personal information.
• Appear to be posted by a competitor or by someone connected to the business.
• Duplicate a review already posted by the same customer.

Give evidence where you have it, such as the absence of any job record matching the review. A genuine customer’s harsh opinion, even one you think is unfair, generally stays up. If a review makes specific false factual claims that are seriously damaging, speak to a lawyer before taking any other action.

A worked example: a small roofing company

This is an illustrative scenario. A three-crew roofing company has a decent Angi rating but only a dozen reviews, the most recent a one-star review complaining about debris left in the yard.

1. The owner replies to the one-star review, apologizes, and explains that crews now do a magnetic nail sweep and a walk-through with the homeowner before leaving.
2. He updates the Angi profile with current photos, correct service areas and license details.
3. He gives each crew lead a short script and a text template, and asks every customer for a review at the final walk-through.
4. He sets a weekly reminder to read and reply to new reviews.

Over the next season, the profile gains a steady stream of reviews. Several mention the clean-up specifically. The one-star review is still there, but it’s no longer the first thing homeowners see, and the reply shows the company took it seriously.

Common mistakes

• Asking only happy customers. It’s review gating and can get reviews removed.
• Writing reviews yourself or asking family to. It breaks Angi’s rules and is a fake review under the FTC rule.
• Ignoring reviews. Unanswered complaints suggest you don’t care.
• Replying angrily. A defensive reply often does more damage than the review itself.
• Focusing only on Angi. Most homeowners also check Google. Keep your Google Business Profile as active as your Angi profile.

For help managing reviews across Angi, Google and other platforms, see our home services reputation management page, or our review management service for request systems and reply support.

Frequently asked questions

Can I remove a bad review on Angi?

You can’t remove a review yourself. If a review breaks Angi’s guidelines, for example if it’s from someone who was never your customer or contains personal information, you can report it for Angi to assess. Genuine negative reviews generally stay up, so a professional reply is usually your best response.

Do I have to pay Angi to get reviews?

No. Customers can review your business on Angi whether or not you buy leads or advertising. Paid products affect how you get leads and exposure, not whether customers can leave reviews or how reviews are moderated.

How do Angi reviews compare with Google reviews?

Both matter to homeowners. Google reviews show up in local search and Maps, so they’re often seen first. Angi reviews matter most to homeowners who start their search on Angi. Most home service businesses should ask customers for reviews on both, one platform per request.

Can I offer a discount for leaving an Angi review?

Be very careful. The FTC’s rule bans incentives tied to positive reviews, and Angi’s guidelines restrict incentives for reviews. The safest approach is to ask every customer for an honest review without offering anything in return.