Crisis Management
Defamation vs Opinion: What’s Actionable Online
How US law generally separates defamation from protected opinion online, with examples, the role of Section 230, and why suing or threatening a reviewer often backfires.
Author: Editorial Team
The 123 Reputation Management editorial team writes practical guides on reviews, search results and online reputation.
Articles
Personal Reputation
What to Do If Someone Is Impersonating You Online
The first steps to take when someone is impersonating you online: what to document, how to report fake profiles and sites, when to involve authorities, and how to prevent it.
Crisis Management
Review Bombing: What It Is and What to Do
What review bombing is, why it happens to ordinary businesses, and a calm step-by-step plan for documenting, reporting and recovering from a flood of fake one-star reviews.
Reputation Strategy
How Much Does Reputation Management Cost?
What reputation management costs depends on the problem you need fixed. Here is how agencies price the work, what pushes the scope up or down, and how to compare quotes.
Crisis Management
How to Write a Holding Statement (With Templates)
A holding statement buys you time to get the facts right without looking silent. Here is what to include, what to leave out, and four templates you can adapt.
Reviews
How to Respond to Negative Reviews (With Examples)
A calm, repeatable way to reply to bad reviews that reassures future customers, with example replies for the situations businesses run into most.
Crisis Management
How to Respond to a Viral Negative Post About Your Business
A customer's post about your business is spreading on TikTok, Instagram, X or Reddit. Here is how to assess it, what to say, where to say it, and what to do if it isn't true.
Personal Reputation
How to Remove Yourself From People-Search Sites
A step-by-step way to find and opt out of people-search and data broker listings, why your details keep coming back, and how to keep them off for good.
Content Removal
How to Remove Personal Information From Google
How to get your phone number, home address, email and ID numbers out of Google Search using Results about you, and how to remove the same details from the sites that publish them.
Search Results
How to Remove Google Autocomplete Suggestions (and When You Can’t)
Which Google autocomplete predictions can be reported and removed, how to report them, and what actually changes a negative prediction when Google won't take it down.
Reviews
How to Remove Fake Google Reviews: Reporting, Appeals and Evidence
How to tell whether a Google review is actually fake, report it the right way, track and appeal Google's decision, and what to do while you wait.
Content Removal
How to Remove a News Article From Google
The realistic routes for getting an old or unfair news story out of Google: publisher requests, Google's refresh tool, legal options, and what to do if it stays.
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