What to do in the first hours and weeks of an online reputation crisis, from viral posts to review bombing and negative news.
What a defamation lawsuit costs, in general terms: how lawyers bill, the stages that drive the bill up, anti-SLAPP fee risks, what you might recover, and cheaper routes to try first.
How to use a status page to keep customers informed during an outage: what to post and when, update templates for each stage, and how to write the incident review afterward.
How to map every group affected by a crisis, decide who hears what and in what order, keep messages consistent across employees, customers, partners, investors and media, and keep updating.
Saying no comment usually reads as having something to hide. Here is when declining to comment is reasonable, what to say instead, and example wording for the most common situations.
How to announce a price increase honestly and keep customers: how much notice to give, what to say about the reason, and letter templates for subscriptions, services and retail.
Off the record, on background and not for attribution mean different things to different journalists. Here is what each usually means, how to agree terms, and why to assume anything can be printed.
Media training teaches you to give clear, accurate answers under pressure. Here is what a good session covers, how to run practice interviews yourself, and when outside help is worth it.
How to write a press statement that reporters can quote and readers can trust: the structure, what to include and leave out, who signs off, and sample wording for common situations.
A practical playbook for public companies hit by an activist short seller report: the first hours, who decides, what to say, disclosure rules to respect, and mistakes to avoid.
What a retraction is, how it differs from a correction or clarification, and how to ask a publication for one politely, with evidence, templates and realistic expectations.
The right spokesperson is credible, calm and close enough to the facts to answer questions. Here is how to choose one, when the CEO should speak, and how to prepare a backup.
What crisis PR firms actually do, when you need one, the questions to ask before you hire, the red flags to walk away from, and how to work with a firm once it is on board.
Start with step 1
Get a free, no-obligation reputation audit covering search results, review profiles and social mentions, with clear next steps.
