What to do in the first hours and weeks of an online reputation crisis, from viral posts to review bombing and negative news.
How to plan and deliver a layoff announcement that treats people with dignity: the order of conversations, what to say, the legal checks, and templates for staff and public.
A general overview of data breach notification laws in the US and beyond: state laws, HIPAA, SEC disclosure and GDPR, the questions that decide what applies, and when to call a lawyer.
How to write a customer apology email that actually repairs the relationship: the structure, subject lines, what to offer, and templates for late orders, billing errors and outages.
Who belongs on a crisis team, what each role actually does, how the team is activated and runs its first 48 hours, and how to build one when your business only has a handful of people.
How to plan and announce a CEO succession, planned or sudden: the sequence, who hears first, disclosure basics for public companies, and example wording you can adapt.
What a defamation cease and desist letter is, when it can work, the legal and reputational risks of sending one, and what a lawyer will want from you before drafting it.
Well-known PR crisis examples, from Tylenol to CrowdStrike and Cracker Barrel, with what each company did, how the public reacted, and the lessons any business can use.
Libel is written defamation and slander is spoken, but the difference matters more than it sounds. How each works, where online posts, videos and podcasts fit, and what to do next.
Defamation of character explained in plain English: what a claim generally needs, common defenses, what suing involves, and the practical steps to take before you call a lawyer.
How defamation in the workplace generally works: common examples, employer privilege, references, HR investigations, online reviews by former staff, and what to do next.
Clear defamation examples from reviews, social media, workplaces and the news, set beside statements that look similar but usually aren't defamation, plus well-known US cases.
Is defamation a crime? How criminal defamation differs from a civil lawsuit, where it still exists in the US and abroad, and which criminal laws actually apply to online attacks.
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