Free Data Removal Service Options That Actually Work (2026)
The genuinely free ways to remove your data from brokers in 2026: California's DROP, Google's Results about you, DIY opt-outs, and what free scans from paid services can and can't do.
There’s no fully free data removal service that finds and removes your information everywhere, but you can get close for free by combining a few tools. California residents can send one deletion request to registered data brokers through the state’s free DROP platform. Anyone with a Google account can ask Google to remove search results showing their contact details through “Results about you”. And you can opt out of the main people search sites yourself. Free scans from paid services, such as Optery’s Free Basic plan and the DeleteMe and Incogni scans, show you where you’re listed, but they usually don’t remove anything.
This guide sets out each free option, what it actually does, where its limits are, and when paying for a service might be worth it. Facts about each company and government tool come from their own websites, checked in September 2026. Offers change, so check each site before you rely on it.
The free options at a glance (as of September 2026)
| Option | What it does | Does it remove data? | Who can use it |
|---|---|---|---|
| California DROP | One deletion request sent to registered data brokers | Yes, brokers must process requests | California residents |
| Google “Results about you” | Finds and lets you request removal of search results showing your phone, address or email | Removes results from Google Search, not from the website | Anyone with a Google account, where available |
| DIY opt-outs | You submit each broker’s opt-out form yourself | Yes, one site at a time | Anyone |
| Optery Free Basic | Exposure reports, a Google and Bing scan, and self-service removal tools | Only removals you submit yourself | Anyone who signs up |
| DeleteMe free scan | Checks a limited number of broker sites at one point in time | No | Anyone |
| Incogni Free Exposure Scanner | Checks public-database brokers for your data | No | Anyone with an email address |
| Our Reputation Scanner (launching soon) | Finds harmful results about you and drafts removal requests | You send the requests yourself | Self-search only |
What “free” usually means with data removal
Most searches for a free data removal service lead to a free scan. It’s worth knowing what that gets you.
- A free scan finds. It shows some of the sites that list you, often with a preview of what they show.
- A paid plan removes. The paid service sends the opt-out requests, follows up and re-checks when listings come back.
- The scan is also marketing. Most free scans ask for your email address and details, and some sign you up for marketing emails. Read what you’re agreeing to before you enter anything.
None of that makes the scans useless. A scan can be a good map for doing the removals yourself. Just don’t expect a free scan to do the removing.
Is DeleteMe free?
No. DeleteMe is a paid service with no free plan, but it offers a free scan. As of September 2026, DeleteMe’s scan page said the scan “checks a limited number of sites at one point in time”, and removal requires joining DeleteMe on a paid plan.
Our DeleteMe review covers the paid plans in detail.
Is Incogni free?
No. Incogni’s removal service is paid, with a 30-day money-back guarantee on its plans. What’s free is its Free Exposure Scanner. As of September 2026, the scanner page says it’s a “free scan, no account needed” and asks for your email address. Incogni’s privacy policy adds three details worth knowing:
- the scanner collects your email address and full name, and shows results after you enter a verification code sent by email
- Incogni says it keeps your scan results for 15 minutes
- verifying your email for the scanner counts as consent to Incogni’s marketing emails, which you can unsubscribe from
The FAQ on Incogni’s scanner page says the scan can check public-database brokers but not private-database brokers, because their databases aren’t publicly searchable. See our Incogni review for what the paid service includes.
Optery Free Basic: the most useful free scan
Optery goes further than a one-off scan. As of September 2026, its pricing page lists a Free Basic plan with no credit card required. It includes:
- a personalized exposure report with screenshots
- an exposure report scan of your Google and Bing search results
- self-service removal tools, plus shortcuts to data broker opt-out pages and opt-out guides
- free quarterly exposure reports
- unlimited name variations and past cities and states for the self-service tools
Optery describes it as a plan for people who want to try the platform for free, or who want to submit removals to data brokers themselves. The removals are still yours to do. Our Optery review covers the paid plans that do the work for you.
California’s DROP: a free state tool that does remove
If you live in California, this is the strongest free option. The Delete Act created DROP, the Delete Request and Opt-out Platform, run by the state’s privacy agency (CalPrivacy). As of September 2026, the official DROP page at privacy.ca.gov says:
- DROP is free: “we will never charge you to use DROP”.
- It lets you “send one request to over 600 registered data brokers”.
- You must be a California resident to submit a deletion request. You verify through the California Identity Gateway, and you can use Login.gov.
- Starting August 1, 2026, data brokers must access DROP at least once every 45 days to begin processing deletion requests.
- It could take up to 90 days to see your status updated in DROP.
CalPrivacy’s data broker registry page says California residents have been able to use DROP since January 1, 2026. DROP only reaches brokers registered with California, so it won’t cover every site that lists you. Our guide to the California Delete Act explains the law behind it.
Google’s “Results about you”: free removal from search
Google’s “Results about you” tool helps you find search results that show your home address, phone number or email address, and ask Google to remove them. According to Google’s help page, as of September 2026:
- you can add more than one phone number, home address and email address to monitor
- you can turn on notifications, and Google says you’ll hear within a few hours if any results match
- you request removal from the results list and get email updates on the status
- Google won’t offer removal for some results it considers valuable to the public, such as government or news sites
The big limit: Google says removing a result from Google Search “doesn’t mean that the info is gone from the internet”. The page still exists, so pair this with opt-outs at the source. Our guide to Google’s Results about you walks through the process.
Doing the opt-outs yourself
Most major people search sites have an opt-out process, and you shouldn’t need to pay to use one. Doing it yourself is free but slow. A realistic approach:
- Make a list of your details. Current and past addresses, phone numbers, email addresses and name variations.
- Search the big sites first. Start with the people search sites that appear most often when you search your name.
- Use a separate email address for opt-out confirmations, so you’re not handing your main one to more brokers.
- Keep a log of each site, the date you opted out and any confirmation.
- Re-check every few months. Listings reappear, especially after brokers refresh their data.
Our data broker opt-out list and guide on removing yourself from people search sites link to step-by-step guides for each major broker.
A worked example
Here’s how a combined free approach might look. This is an illustrative scenario, not a real client. Dana lives in San Diego and finds her home address and phone number on several people search sites.
- Week 1: she submits one request through DROP, which covers the registered brokers.
- Week 1: she sets up Google’s “Results about you” and requests removal of the search results that show her address.
- Week 2: she uses Optery’s Free Basic scan to see which sites still list her, and opts out of the biggest ones by hand.
- Every quarter: she re-checks with a fresh scan and repeats any opt-outs that have reappeared.
It takes a few hours up front and some upkeep, but costs nothing. A reader outside California would skip the DROP step and do more of the opt-outs by hand.
Our free Reputation Scanner (launching soon)
We’re building a free Reputation Scanner, launching soon. It’s a self-search tool: you confirm you’re searching for yourself, or for your child as their parent or guardian. It will run a scan of your name, show the top 10 negative results ranked by how serious they are and how likely they are to be about you, and draft removal requests you review, edit and send yourself. There will be no account and no billing. It’s being designed to store your scan data on your own device.
It isn’t a data broker removal service, and it doesn’t send anything for you. 123 Reputation Management also doesn’t do credit monitoring, identity theft insurance or breach monitoring. It’s aimed at the harmful results that show up when someone searches your name. See the Reputation Scanner page for how it will work.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditWhat free options can’t do
Be realistic about the limits, whether you pay or not:
- Listings reappear. Brokers refresh their data, and a profile you removed can come back.
- Some sites ignore requests. Not every site honors opt-outs, particularly outside states with strong privacy laws.
- Public records stay public. Court records, property records and similar sources remain available even when broker profiles based on them come down.
- Removing a search result isn’t removing the page. Google’s tool hides results, but the source page stays online.
Paid services have the same limits. What you pay for is time: they send the requests, follow up and re-check for you. Our guides to whether data removal services are worth it and data broker removal services help you decide, and our best data removal services comparison covers the paid options.
When it’s worth getting help
Free tools work well for broker listings. They’re weaker when the problem is a news article, a review, a forum post or something posted to harm you. If that’s your situation, our content removal service looks at routes that go beyond a standard opt-out, and our free audit will tell you honestly what can be done.
Common mistakes
- Treating a free scan as removal. A scan shows listings; it doesn’t remove them.
- Giving more data than a site needs. Only give an opt-out form what it needs to find your listing.
- Paying a site to remove your own listing. Be wary of any site that asks for payment to opt out.
- Doing it once. Without re-checks, many listings come back.
Frequently asked questions
Is there a completely free data removal service?
Not one that finds and removes your data everywhere. The closest free options are California’s DROP for California residents, Google’s Results about you for search results, and opting out of each broker yourself. Free scans from paid services find listings but usually don’t remove them.
Is DeleteMe free?
No. DeleteMe is a paid service with no free plan. As of September 2026 it offers a free scan that checks a limited number of sites at one point in time, and removal requires a paid plan.
Is Incogni free?
No. Incogni’s removal service is paid, with a 30-day money-back guarantee. Its Free Exposure Scanner is free and needs only your email address, but it doesn’t remove anything, and verifying your email opts you into marketing emails.
How long does California's DROP take?
The official DROP page says that from August 1, 2026, data brokers must access DROP at least once every 45 days to begin processing deletion requests, and it could take up to 90 days to see your status updated.
Does Google's Results about you remove my information from the internet?
No. It can remove results from Google Search, but Google says the information still exists on the source page. To remove it at the source, you need to contact the site or use its opt-out process.