Data Broker Opt-Out List: Where to Start and in What Order

A good data broker opt-out list starts with the people-search sites that publish your name, address and phone number to anyone, because those do the most harm. Next come the marketing data brokers that sell your profile to advertisers, then the official opt-outs for credit offers and state deletion tools. Most opt-outs are free, each site needs its own request, and you’ll need to re-check every few months because profiles come back.

Below is a prioritized list, what each type of opt-out typically asks for, and a simple way to track your progress. Opt-out pages move and change, so start from each company’s own website (usually a link in the footer or privacy policy) rather than a third-party link.

Before you start

• Set up a separate email address for opt-out requests. Confirmation emails will go there, and you won’t hand brokers your main address.
• Write down every name and address you’ve used. Maiden names, nicknames, middle initials and past addresses all create separate profiles.
• Create a tracker. A spreadsheet with columns for site, profile URL, date requested, confirmation step, date removed and next check date.
• Turn on Google’s “Results about you.” It can alert you when your contact details appear in search results and lets you request their removal from Google while you work through the sites.

Tier 1: the major people-search sites

These sites show your details publicly, often for free, and they tend to rank on Google for people’s names. Start here.

Site	What the opt-out typically asks for	Our guide
Whitepages	Your profile URL and a phone number for an automated verification call	Whitepages removal
Spokeo	Your profile URL and an email address for a confirmation link	Spokeo removal
BeenVerified	A search for your record and an email confirmation	BeenVerified removal
TruePeopleSearch	A search for your record and a removal request for the specific listing	TruePeopleSearch removal
FastPeopleSearch	A search for your record and a removal request for the specific listing	FastPeopleSearch removal
MyLife	A request through its privacy or removal process, which can need extra steps	MyLife removal
Intelius and its sister sites	A combined suppression request with email confirmation	Intelius opt-out
Instant Checkmate	A request through the same parent company’s suppression process	Instant Checkmate opt-out
PeopleFinders	A search for your record and an opt-out request	PeopleFinders opt-out
Radaris	Domain transferred by court order in 2026; clear any old Google results that still point to it	Radaris update

Several of these companies share owners or data sources. Removing yourself from one doesn’t always remove you from its sister sites, so check each one separately even when they share a suppression form.

More people-search, public records and contact-data sites

Once the major sites are done, work through these smaller people-search and public records sites, plus the business contact databases (Lusha, ContactOut, SignalHire) that sell work emails and phone numbers. They’re listed alphabetically.

Site	What the opt-out typically asks for	Our guide
Addresses.com	A footer privacy or opt-out link; third-party guides say it leads to a shared suppression center, which we couldn’t confirm	Addresses.com opt-out
BlockShopper	No simple self-serve form for everyone; a request through its privacy or contact page with your listing URL and reason	BlockShopper removal
ContactOut	The email address you want removed and a click on the verification link	ContactOut opt-out
Dataveria	Domain transferred by court order in 2026; clear any old Google results that still point to it	Dataveria update
FreePeopleDirectory	The URL of your listing pasted into its opt-out page; repeat for every listing that’s yours	FreePeopleDirectory opt-out
InfoTracer	Its opt-out form with the identifying details it asks for, then the confirmation steps	InfoTracer opt-out
Lusha	The removal form in its Privacy Center, using the email it’s likely to hold (usually your work email)	Lusha opt-out
Neighbor.report	Your name, an email address and the listing URL; check your street and old addresses too	Neighbor.report removal
PeopleByName	Your name, an email address and details identifying the listing on its removal page	PeopleByName opt-out
PeopleConnect	Email verification, a search for your record and selecting it to suppress; can reach several of its brands	PeopleConnect opt-out
PeopleLookup	The domain redirected to US Search when we checked; verify your email, find your record and suppress it on the US Search opt-out	PeopleLookup opt-out
PeopleSearchNow	An email address and a captcha, a search for your record, then any verification link	PeopleSearchNow opt-out
PeopleSmart	A search for your listing and an email confirmation; no membership needed	PeopleSmart opt-out
PeopleWhiz	A search for your record, selecting your listing and any email confirmation	PeopleWhiz opt-out
PrivateEye	The removal route in its footer, plus an opt-out on any partner site that actually shows your details	PrivateEye opt-out
RecordsFinder	A privacy request through its “Your Privacy Choices” page or privacy email; it may ask questions to confirm your identity	RecordsFinder opt-out
SearchQuarry	A request through its privacy request portal, which may ask follow-up questions to verify you	SearchQuarry opt-out
SignalHire	Your business email and your profile URL on its Profile Opt Out form	SignalHire opt-out
SpyFly	A search for your record, an email address and a verification link	SpyFly opt-out
Unmask	A search by name and location and a removal request for each matching listing	Unmask opt-out
USA People Search	A search by name and state, an email address and any confirmation link	USA People Search opt-out
VoterRecords	Your name and an email address; the underlying voter file stays public at the state	VoterRecords opt-out

Tier 2: marketing and advertising data brokers

These companies don’t usually publish profiles for the public to browse. Instead they build files about you (demographics, interests, purchase patterns) and sell them for ad targeting and direct mail. Opting out won’t change your Google results, but it reduces how widely your data is traded.

• Acxiom. One of the largest marketing data companies. It offers an opt-out for its marketing products. See our guide to the Acxiom opt-out.
• Epsilon. A large marketing data company with a Consumer Request Form and a phone line for stopping sharing, deletion or a copy of your data. See our guide to the Epsilon opt-out.
• Experian Marketing Services and similar firms. Large marketing data providers typically have a consumer privacy or opt-out page. Search the company’s site for “privacy choices” or “opt out.”
• LexisNexis and other risk data companies. These sell data for fraud prevention, background screening and identity verification. Some let you request a copy of your file or opt out of certain products, but regulated uses often can’t be opted out of. Our LexisNexis opt-out guide explains what you can and can’t change.
• Direct mail preference services. The Association of National Advertisers runs DMAchoice, which lets you reduce marketing mail from participating companies.

Tier 3: official and government opt-outs

These are run by industry bodies or government agencies and are worth doing once:

• Prescreened credit and insurance offers. The consumer credit bureaus run an official opt-out at OptOutPrescreen.com. You can opt out for a set period or permanently.
• National Do Not Call Registry. Run by the FTC, it reduces legitimate telemarketing calls. It doesn’t remove your number from websites.
• California’s deletion request. Under California’s Delete Act, residents can send one deletion request, through a tool run by the California Privacy Protection Agency, that registered data brokers must process.
• State data broker registries. California and Vermont, among other states, publish registries of data brokers. They’re a useful way to find companies not on this list.
• The UK open register. In the UK, the open register is a version of the electoral register that anyone can buy. Our guide to the open register opt out explains how to leave it without affecting your right to vote.

Depending on where you live, state privacy laws may also give you the right to ask a company to delete your data or stop selling it. The rights and who they apply to vary by state.

How to work through the list

1. Search each Tier 1 site for every name variation and save each matching profile URL in your tracker.
2. Submit opt-outs one site at a time. Confirm by email or phone as soon as the request arrives, since links can expire.
3. Mark the date and the confirmation step in your tracker.
4. Check each profile a few days later. If it’s still up, check spam folders for a missed confirmation and resubmit if needed.
5. Do the Tier 2 and Tier 3 opt-outs once the public profiles are handled.
6. Clean up Google. Once a page no longer shows your details, use Google’s “Refresh outdated content” tool so the old snippet goes away.
7. Schedule re-checks every three to four months, and soon after moving, changing phone numbers or buying property.

For a deeper walkthrough of the people-search part, see our guide to removing yourself from people-search sites.

A worked example

This is an illustrative scenario, not a real client.

Elena has just started a new job as a school counselor and wants her home address off the internet. She sets up a new email just for opt-outs and lists her current name, maiden name and two past addresses.

• Week one: she works through the Tier 1 sites, finding 14 profiles across 8 of them. Two share a suppression form, which saves time. One needs a phone verification call.
• Week two: most profiles are gone. One site’s confirmation email landed in spam, so she resubmits. She then does the Acxiom opt-out, OptOutPrescreen and DMAchoice.
• Week three: she uses “Results about you” to remove two Google results still showing her address and requests refreshes for old snippets.
• Four months later: her re-check finds two new profiles tied to her new car loan address. She removes both the same week.

The tracker is what made the re-check quick. She searched the same names on the same sites and only had to deal with what was new.

Common mistakes

• Stopping at one profile per site. Many sites have several profiles for the same person.
• Ignoring confirmation emails. Most requests aren’t processed until you click the link.
• Using third-party links to opt-out pages. Some lead to lookalike or outdated pages. Start from the broker’s own site.
• Paying for a “removal” from a site that offers it free. The major people-search opt-outs don’t cost anything.
• Never re-checking. Relisting is normal. A short check every few months keeps the work from undoing itself.

Should you do this yourself or pay a service?

If you’re on a modest number of sites and you’ll do the re-checks, doing it yourself works well and costs nothing but time. If you’re on many sites, have a safety concern, or know you won’t keep up, a data removal service can handle the submissions and re-scans. Our guide on whether data removal services are worth it explains how to compare them. If the problem goes beyond data brokers, to articles, reviews or court records, our content removal service looks at the whole picture.

Frequently asked questions

How many data brokers are there?

There are a great many, and no single complete list exists. State registries in places like California and Vermont list the brokers registered there, which is a useful starting point. For most people, the handful of large people-search sites cause the most visible exposure, so start with those.

Is it free to opt out of data brokers?

The major people-search sites and marketing brokers offer free opt-outs. Some ask you to confirm by email or phone. Paid services charge for doing the work and the re-checks for you, not for access to the opt-outs.

Why does my information come back after I opt out?

Brokers regularly buy new data. A new address, phone number or public record can create a fresh profile with a new URL that isn’t covered by your earlier opt-out. That’s why re-checking every few months matters.

Does opting out of data brokers remove me from Google?

Not by itself. Once the broker page no longer shows your details, Google usually updates its result after recrawling, and you can speed that up with “Refresh outdated content.” You can also request removal of results showing your contact details through “Results about you.”