Incogni Review: What It Removes, What It Costs and Its Limits

Incogni is a paid, largely automated data removal service. It sends opt-out and deletion requests to the data brokers on its list and sends you monthly progress reports. This Incogni review finds it a good fit for people who want a hands-off, low-effort subscription, and a weaker fit for anyone whose real problem is a news article, a court record or a single stubborn people-search profile.

This review is research-based. We didn’t buy a subscription or test an account. Every fact about Incogni below comes from its own public pages, checked in September 2026, and prices and plans change, so check Incogni’s pricing page before you buy.

Quick verdict

Incogni suits you if	Look elsewhere if
You want removals to run in the background with almost no effort from you	You’d rather do each opt-out yourself and watch it happen, site by site
You live in one of the 35 countries Incogni says it sends requests in (including the US, Canada, the UK and the EU) and want one service to cover them	Your main concern is a news story, mugshot, review or social media post
You’d rather pay a subscription than keep your own tracking sheet of opt-outs	You only appear on a handful of sites and are happy to opt out yourself for free
You want a family plan covering up to five people	You want an identity theft bundle with credit monitoring and insurance

What Incogni is

Incogni is a personal data removal service. Its About page says the idea came from the team at Surfshark, the VPN company, in September 2021, and that the service uses privacy laws such as the GDPR and the CCPA to require data brokers to delete personal information. Incogni’s own blog says it sends requests in 35 countries: the US, Canada, the UK, Switzerland, Norway, Iceland, Liechtenstein, the Isle of Man and all 27 EU countries. That’s Incogni’s claim, so check that your country is included before you sign up.

This review covers the personal Incogni plans only.

If you’re new to this category, our explainer on how a data broker removal service works covers the basic mechanics that every provider shares.

How Incogni works

In outline, the service works like this:

1. You give it your details. Like any removal service, Incogni needs the personal information it’s asking brokers to delete. Check its sign-up pages for exactly what it asks for and what permission you give it to act for you.
2. It sends removal requests. Incogni uses privacy laws such as the GDPR and the CCPA to ask the 420+ data brokers on its automated list to delete your data.
3. It reports progress. You get monthly progress reports on your requests.

Be patient with the results. Incogni itself says some requests take more than 30 days, and with brokers whose databases you can’t search yourself, you’re relying on the request being honored rather than watching a profile disappear. If you want to see how an optional free check looks first, Incogni offers a free exposure scan at incogni.com/am-i-exposed, which asks for an email address.

Coverage

As of September 2026, Incogni’s pricing page lists these coverage figures:

• Automated removals from 420+ data broker sites, included in every plan.
• Custom removals from 3,000+ additional sites, included only in the Unlimited and Family Unlimited plans. With custom removals, you show Incogni where your data appears and its privacy specialists work on removing it, including from sites the automated list doesn’t cover.

Incogni also says its practices were assessed by Deloitte. We haven’t seen the underlying report, so treat that as Incogni’s own claim about its verification.

A big number of covered brokers is useful, but it isn’t the whole story. What matters most is whether the specific people-search sites that show your address are on the list. Before you sign up, search your name on the major sites and compare what you find against the coverage Incogni describes. Our data broker opt-out list is a good checklist for that.

Incogni pricing (as of September 2026)

These are the annual prices shown on Incogni’s pricing page in September 2026, in US dollars. Incogni also shows prices in euros, pounds and Canadian dollars. Check Incogni’s pricing page for the current price before you buy, because offers change often.

Plan	Per month, billed annually	Billed per year	What’s added
Standard	$7.99	$95.88	Automated removals from 420+ brokers, monthly progress reports, 24/7 chat support
Unlimited	$14.99	$179.88	Adds custom removals from 3,000+ more sites and live phone support (annual billing only)
Family	$15.99	$191.88	Standard features for up to 5 members
Family Unlimited	$22.99	$275.88	Unlimited features for up to 5 members

A few details from the same pages:

• Monthly billing costs more. Incogni lists the Standard plan at $15.98 a month and the Family plan at $31.98 a month when billed monthly. Unlimited is annual only, and we couldn’t confirm a monthly price for Family Unlimited. Incogni itself notes that some requests take over 30 days, so a single month may leave removals incomplete.
• Promotions come and go. In September 2026 Incogni’s homepage showed first-year promo codes, with renewal at the standard price. Check whether any discount applies only to the first year.
• Refunds. Incogni offers a 30-day money-back guarantee on all plans.
• Tax. The pricing page notes that VAT or sales tax may apply.

Pros and cons

Pros	Cons
Very low effort: sign an authorization form and requests run automatically	Requests to private brokers can’t be seen being honored in the same way as a public profile
Incogni says it sends requests in 35 countries, which suits people outside the US	Custom removals, the feature for sites outside the automated list, needs a pricier plan
Monthly progress reports and 24/7 chat support come with every plan	Monthly billing costs about twice the annual per-month rate
Family plans cover up to five people	Doesn’t touch news articles, reviews, court records or social media posts
30-day money-back window on all plans	First-year promotions can make renewal pricing easy to miss

Privacy and trust considerations

Any removal service needs a detailed file on you: your name, addresses, phone numbers and email. That’s the information you’re trying to protect, so it’s worth a few checks before you hand it over.

• Read the privacy policy. Look for what Incogni stores, how long it keeps it and what happens to it when you cancel.
• Understand the authorization. The form you sign lets Incogni act in your name with brokers. That’s normal for this kind of service, but read what it covers.
• Use a separate email address. Brokers may reply to requests, and a dedicated inbox keeps your main address out of their systems.
• Spot-check the results. Every few months, search your name on the big people-search sites. A report that says “removed” is a claim; your own search is the check.

A worked example

This is an illustrative scenario, not a real client.

Priya, a freelance designer, starts getting more spam calls after moving apartments. She searches her name and finds her new address on four people-search sites. She has no safety concern; she just wants the noise to stop and doesn’t want to spend weekends on opt-out forms.

1. She notes the four sites and checks that they’re the kind of people-search brokers Incogni lists.
2. She picks the annual Standard plan, since she doesn’t have a list of unusual sites that would need custom removals.
3. She uses a new email address for the account and signs the authorization form.
4. Two months later she re-checks the four sites. Three no longer show her. One still does, so she raises it with support and also submits that site’s own opt-out herself.
5. She sets a calendar reminder a few weeks before renewal to decide whether to keep paying or switch to maintaining it herself.

Alternatives to Incogni

Before paying, it’s worth knowing the free routes, and at least one other paid option.

Our free options

• Our free Reputation Scanner, launching soon. It’s a self-search tool, not a broker subscription. It will find harmful results about you, show the top 10 negative results ranked by seriousness, and draft removal requests (including for personal information and doxxing) that you review and send yourself. It will be free to use, with no account and no billing. See what the Reputation Scanner will do.
• The do-it-yourself route. The major people-search sites offer free opt-outs. Our guide to removing yourself from people-search sites covers the main ones, with individual walk-throughs such as the Spokeo opt-out.
• State tools. If you live in California, the state’s DROP platform lets you send one deletion request to registered data brokers. Our guide to the California Delete Act explains it.

Another paid option: DeleteMe

DeleteMe takes a different approach, with a personal DeleteMe expert, quarterly privacy reports and a published list of the sites it removes from, with a key marking which entries need custom requests or a higher tier. Read our DeleteMe review or the side-by-side Incogni vs DeleteMe comparison. For more options, see our list of Incogni alternatives.

If you’re still deciding whether any paid service is worth it, our honest look at whether data removal services are worth it walks through when paying makes sense and when DIY is enough.

When Incogni isn’t the right tool

Incogni works on data brokers. If what people see when they search your name is an article, a court record, a mugshot or a forum thread, a broker subscription won’t change it. Those need removal requests under each site’s own policy, Google’s removal tools, or building accurate results that outrank the problem. Our content removal service handles that side, and we’ll tell you plainly what’s realistic.

Frequently asked questions

Is Incogni legit?

Incogni is a real data removal service. Its About page says it was started by the team behind Surfshark and uses privacy laws such as the GDPR and CCPA to send removal requests to data brokers. As with any provider, results depend on which brokers hold your data and whether they honor requests.

How much does Incogni cost?

As of September 2026, Incogni’s pricing page lists the Standard plan at $7.99 a month billed annually ($95.88 a year), with Unlimited, Family and Family Unlimited plans costing more. Monthly billing is higher. Check Incogni’s pricing page for current prices and any promotions.

Does Incogni remove things from Google?

Not directly on its automated plans. It removes your data from broker sites, and the matching Google result usually drops once Google recrawls the page. The Unlimited plans add custom removals for sites outside its automated list. Google’s own “Results about you” tool is a free way to request removal of search results showing your contact details.

Can I cancel Incogni and get a refund?

Incogni says all plans come with a 30-day money-back guarantee. After cancelling, its requests on your behalf stop, so listings may return over time unless you take over the checks yourself.

Is Incogni available outside the US?

Incogni’s own blog says it sends requests in 35 countries, including the US, Canada, the UK, Switzerland, Norway and all 27 EU countries, and its pricing page shows prices in US dollars, euros, pounds and Canadian dollars. Check its site for whether your country is supported before you sign up.