Mention Alternatives: 8 Monitoring Tools Compared, Including Free Ones

The best Mention alternatives depend on why you’re leaving. If you want published prices and a self-serve trial, Brand24 and Awario show their prices on their sites. If you want monitoring and publishing in one tool, look at Sprout Social or Hootsuite, or at Agorapulse, which owns Mention. If you need enterprise-scale research, Lumen by Talkwalker or YouScan. And if you mainly want to know what people see and say about you, free tools, including our own platform, may cover it.

Everything about each tool below comes from its own website, checked in September 2026. Our comparison is research-based: we haven’t run paid accounts side by side, and we don’t give star ratings or scores. Prices change, so check each vendor’s current pricing before you decide.

First, what Mention is today

Mention’s general terms (version dated April 15, 2025) say they apply to Agorapulse SAS, a Paris company “owning the brand Mention.” The site’s demo and trial buttons now go to Agorapulse pages.

As of September 2026, mention.com’s pricing page shows a single Company plan, labeled “Starting at,” with no figure shown and a “Get a demo” button. It covers real-time tracking across Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube and more; news, blogs and forums; and 75+ review sites including Google, Facebook, Trustpilot, Amazon and Glassdoor. Historical data access and API access are paid add-ons. Paying yearly gets “2 months free.” Our Mention pricing guide covers the plan and its terms in detail.

Why people look for Mention alternatives

• No visible price. With one Company plan and no figure on the page, you need a demo to find out what it costs.
• Publishing and replying are going away. Mention’s pricing FAQ says it is progressively retiring its “Publish” and “Respond” features, and recommends Agorapulse as “our official solution for publishing and responding needs.” If you used Mention to reply to comments, you’ll need another tool anyway.
• A long notice period on annual plans. Mention’s terms say subscriptions renew automatically unless canceled at least one week before the end of a monthly term, or 90 days before the end of an annual one. Prices can rise at each renewal, with two weeks’ notice on monthly plans and two months’ on annual plans.
• Extras cost more. Looking back at mentions from before you set up an alert is a paid add-on, and so is the API.

Mention alternatives compared (as of September 2026)

Tool	Published price	Free trial or plan	Review sites
Our free platform (123 Reputation Management)	Free	Free to use	Alerts for new reviews and mentions
Brand24	$199 to $599 a month billed annually ($249 to $699 monthly); Enterprise from $1,499	14-day free trial	On Pro and Business
Awario	$29 to $249 a month billed annually ($49 to $399 monthly)	Free trial of Starter, no credit card	Not stated
Sprout Social	From $79 per seat a month billed annually; Listening add-on from Standard ($199) up, price not published	30-day free trial, no credit card	Review management from Standard
Hootsuite	Standard $99, Professional $199, Advanced $399 per user a month billed annually; Enterprise custom	14-day free trial, no credit card	Not confirmed for this comparison
Lumen by Talkwalker	Not published; Core, Analyze and Business by custom quote	No self-serve trial found; demo offered	Not confirmed for this comparison
YouScan	Starter 3 at $499 a month billed annually; unlimited plans by quote	Not confirmed	Not confirmed for this comparison
Agorapulse	Not confirmed; its site didn’t load for us	Not confirmed	Not confirmed

Two free alerting tools, Google Alerts and Talkwalker Alerts, are covered further down.

1. Our free platform (123 Reputation Management)

This one is ours, so weigh that. It isn’t a social listening research tool, and we’d rather say so up front.

Our free platform tags every page-one result for your name as positive, neutral or negative; watches for new reviews and mentions and alerts you when one needs a reply; tracks every result as owned pages climb and old ones slip; and reports back every month in plain English.

It doesn’t do Boolean social listening, share-of-voice analytics, influencer scoring or white-label reports. It doesn’t send review requests or offer webchat, payments, listings sync, integrations or AI replies, and it doesn’t publish posts. If what you mostly used Mention for was hearing about new reviews and mentions, and knowing what people see when they search for you, it may cover that at no cost. Start with a free reputation audit, or see our brand monitoring service if you’d rather have people watch and report for you.

2. Brand24

Brand24 is the closest self-serve match. As of September 2026, its prices page lists Individual ($199 a month billed annually, $249 monthly; 3 keywords, 2,000 mentions a month), Team ($299 / $349; 7 keywords, 10,000 mentions), Pro ($399 / $499; 12 keywords, 40,000 mentions) and Business ($599 / $699; 25 keywords, 100,000 mentions). Enterprise starts at $1,499 a month billed annually.

There’s a 14-day free trial, and the FAQ offers a 30-day money-back guarantee, excluding custom plans and deals negotiated with its sales team. The plan table shows review sources on Pro and Business, and podcasts on Business only.

Fair note: if review monitoring is why you used Mention, you’ll need Brand24’s Pro plan or above. Keyword and mention caps also apply on every plan. Our Brand24 pricing guide has the full breakdown.

3. Awario

Awario is the lowest-cost paid option here. Its pricing page lists Starter at $29 a month billed annually ($49 monthly) with 3 topics and 30,000 new mentions a month; Pro at $89 annually ($149 monthly) with 15 topics, 300,000 mentions and 10 team members; and Enterprise at $249 annually ($399 monthly) with 100 topics, 1,000,000 mentions and unlimited team members. Each topic can hold unlimited keywords, and Boolean search is listed.

The FAQ says the free trial gives you the Starter plan with no credit card, that you can cancel any time by contacting support, and that it can’t refund partial use or time left on a subscription.

Fair note: we didn’t find review-site coverage stated on Awario’s pricing page, so if reviews matter, check before you switch. Our Awario pricing guide covers the plans.

4. Sprout Social

Sprout Social suits teams that lost Mention’s publishing and replying features and want one tool for both. It publishes per-seat prices: Essentials $79, Standard $199, Professional $299 and Advanced $399 a month billed annually (Essentials is $99 billed monthly), with Enterprise by quote. There’s a 30-day free trial with no credit card.

Standard includes keyword and location monitoring, review management and 10 brand keywords. The pricing page says “Premium Analytics and Listening are each available as individual add-ons to the Standard plan and up,” with no add-on price shown.

Fair note: per-seat pricing adds up for larger teams, and full listening costs extra on top. See our Sprout Social pricing guide.

5. Hootsuite

Hootsuite’s plans page lists Standard at $99, Professional at $199 and Advanced at $399 per user a month, based on annual billing, with Enterprise by quote. There’s a 14-day free trial with no credit card, and the FAQ says you won’t be charged automatically when it ends. Standard includes “Monitor your brand and competitors”; the Enterprise plan adds advanced listening, and Hootsuite lists Lumen by Talkwalker as an Enterprise feature.

Fair note: Hootsuite is a publishing and inbox tool first. Its deepest listening sits on the Enterprise tier, so check which listening features your plan actually includes.

6. Lumen by Talkwalker

If you’ve outgrown Mention, Talkwalker is the enterprise step up. Hootsuite acquired Talkwalker in April 2024, and talkwalker.com now says “Talkwalker is now Lumen by Talkwalker.” Its pricing page lists Core, Analyze and Business under “Pick your plan to get a custom quote,” with no prices. Every plan includes unlimited users and professional onboarding, and the page describes coverage of 150 million data sources, 30+ social platforms and 187 languages.

Fair note: it’s quote-based, and its Enterprise Terms of Service renew orders for a year unless you give 60 days’ notice. See our Talkwalker pricing guide and Talkwalker alternatives.

7. YouScan

YouScan publishes one price: Starter 3 at $499 a month billed annually, with 3 topics, up to 15,000 mentions a month, 10 Insights Copilot questions a month, and unlimited users, social searches, rules and alerts. Its unlimited plans, with as many topics as you need, unlimited Copilot questions and API access, are quoted on request.

Fair note: it costs more than Mention-style monitoring tools at the entry level, and 3 topics suits one brand and a couple of competitors.

8. Agorapulse

Agorapulse owns the Mention brand, according to Mention’s terms, and Mention’s own FAQ recommends it “for all your publishing and responding requirements.” If you liked Mention but need publishing and replying, it’s the natural first call.

Fair note: agorapulse.com didn’t load for us when we checked in September 2026, so we can’t confirm its plans, prices or listening features. Check its pricing page directly, and ask whether its listening covers the review sites that Mention’s Company plan does.

Free tools worth running alongside any of these

• Google Alerts. Free. You can set frequency (as it happens, at most once a day or once a week), sources, language and region. It covers web pages rather than most social platforms. See our Google Alerts alternatives guide.
• Talkwalker Alerts. Free and separate from the paid Lumen platform. It sends alerts to any email address, covers news, Twitter (X), blogs and forums, works in 22 languages, supports Boolean operators and delivers by email, RSS or Slack.

How to choose a Mention alternative

1. List what you actually used Mention for. Alerts, review monitoring, reports for clients, or replying from the same screen. Each points to a different tool.
2. Check review-site coverage plan by plan. Mention’s Company plan lists 75+ review sites. Brand24 includes review sources from Pro; Sprout Social includes review management from Standard. Don’t assume a cheaper plan covers them.
3. Estimate your volume. Brand24, Awario and YouScan cap keywords, topics or mentions. Look at how many mentions your Mention alerts produce each month and pick a plan with room to spare.
4. Decide whether you need publishing. If yes, compare Sprout Social, Hootsuite and Agorapulse. If no, a listening-only tool is usually cheaper.
5. Plan the handover. Export the reports you need before your Mention access ends, and run the new tool in parallel for a couple of weeks where a trial allows.

For a wider view of the category, see our guide to the best social listening tools and our explainer on how to track brand mentions.

A worked example: replacing Mention at a small agency

This is an illustrative scenario, not a real client.

A four-person marketing agency used Mention to watch mentions and reviews for six local clients and to send each a white-label monthly report. When Respond was retired, it started looking around. Its annual renewal is five months away.

1. It notes the 90-day cancellation deadline and exports the last twelve months of client reports.
2. It counts its alerts: six brands plus two competitors each, so it needs room for at least 18 topics or keywords.
3. It trials Brand24 and Awario with the same queries for two weeks and checks which one catches each client’s review sites.
4. It keeps free Google Alerts running as a cross-check, and sets up our free platform for the two clients whose main worry is what shows up when people search their name.
5. It gives written notice before the 90-day deadline, with the new tool’s price confirmed.

Frequently asked questions

What is the best alternative to Mention?

For self-serve monitoring with published prices, Brand24 is the closest match, and Awario is cheaper. For monitoring plus publishing, Sprout Social, Hootsuite or Agorapulse. For enterprise research, Lumen by Talkwalker or YouScan. For free alerts, Google Alerts and Talkwalker Alerts.

Is there a free alternative to Mention?

Google Alerts and Talkwalker Alerts are free, and our free platform tracks your page-one search results, reviews and mentions. None matches Mention’s Boolean search and analytics. Brand24, Awario, Sprout Social and Hootsuite offer free trials.

Who owns Mention?

Mention’s general terms say they apply to Agorapulse SAS, a Paris company “owning the brand Mention.” Mention now recommends Agorapulse for publishing and responding.

Which Mention alternatives monitor review sites?

As of September 2026, Brand24 lists review sources on its Pro and Business plans, and Sprout Social includes review management from its Standard plan. Check each tool’s plan comparison for the specific review sites you need.

How do I cancel Mention before switching?

Its terms say you can cancel from the button in your customer account or by email, at least one week before the end of a monthly subscription or 90 days before the end of an annual one. Cancellation takes effect at the end of the current period.