Synup Review: Features, Per-Location Pricing, Pros and Cons

Synup is a local marketing platform for agencies and multi-location businesses that manages business listings, reviews, local SEO and social posts, with an AI agent called Sydekick that does much of the routine work. As of September 2026, it publishes its prices: from $49 a month for one location up to $899 a month for 50, billed monthly, with 20% off on annual billing. It suits agencies and growing chains that want listings and reviews in one tool at a known price; it suits single businesses with one Google profile less well, because much of that work can be done free.

This is a research-based review. Every fact about Synup comes from its own website and terms, checked in September 2026; we haven’t run a paid account, and we don’t give star ratings or scores. If you searched for “Synup reviews” to find out what customers think, read user comments on independent software review sites alongside this guide. Pricing and features change, so check Synup’s site before you buy.

Quick verdict

Synup is a good fit if you…	Synup is a weaker fit if you…
Manage listings and reviews for several locations or clients	Run one location and only need Google Business Profile, which is free
Want published, per-location pricing instead of a sales quote	Need deep social listening, media monitoring or a research archive
Are an agency that wants white-label reports and a client portal	Need white labeling on a single-location budget (it starts on Premium)
Are comfortable letting an AI agent draft and publish routine updates within approval rules	Want a refund window beyond the first 30 days

What Synup is

Synup describes itself as an AI-agent-led local marketing platform “built for agencies, multi-location brands and resellers.” Its company information page says it was founded in 2013. The product has two halves:

• The agent (Sydekick). You talk to it in plain language, it remembers your brand and tone, and it runs tasks such as fixing listing drift, drafting review replies and publishing posts, with an approvals inbox and an audit trail of every action.
• The marketing suite. Listings, review monitoring, review generation, social publishing, local SEO, store locators and local pages, and AEO (tracking how AI answer engines describe your business).

Synup’s pricing page says “every plan includes every feature.” What changes between plans is the number of locations, monthly credits for agent work, how many agent chats can run at once, and whether white labeling is included.

Key features

Listings

You add business information once and Synup formats and sends it to each eligible publisher. Synup says it syncs data across 100+ publishers, directories, voice assistants and data aggregators in 50+ countries, including Google Business Profile, Apple Business Connect, Bing and Facebook. The listings page covers duplicate suppression, special hours, publisher overrides and citation audits. Its terms add an honest caveat: Synup does not promise that every partner site will accept your data, or that every duplicate listing can be removed, because publishers control that.

Review monitoring and replies

Reviews from Google, Facebook, Apple, Tripadvisor “and 30+ sources” land in one inbox, and you can add an industry-specific site as a custom source that Synup checks daily. You can reply inline, use templates with fields such as the reviewer’s name and location, or let the agent draft replies for approval. It also offers competitor tracking, topic and sentiment analysis, a location leaderboard, internal staff notes, flagging of suspected fake reviews, and PDF and CSV reports with white-label options.

Review generation

Review requests go out by email, SMS, QR code and shareable links. Email sends from your own verified domain; SMS uses a toll-free or local number with A2P 10DLC registration handled in the app. Requests can be triggered from CRMs including HubSpot, Salesforce and Zoho, and can point to Google, Facebook, Tripadvisor or a custom URL. There’s also a private feedback form that stores ratings and comments in Synup instead of posting them publicly.

If you use private feedback, don’t use it to steer unhappy customers away from public review sites while sending happy ones to Google. Google’s review policies prohibit selectively soliciting positive reviews, which is known as review gating. Ask everyone the same way.

Agency tools

Agencies get a multi-client command center, a branded client portal, white labeling (your brand and domain, no Synup branding) on Premium and above, scoped team permissions, APIs and native MCP support for connecting AI tools to Synup data.

Synup pricing as of September 2026

Synup prices by location band. These figures come from its pricing page; the page defaults to annual billing.

Plan	Locations	Billed monthly	Billed annually (per month)	Monthly credits	White labeling
Solo	1	$49	$39	20,000	No
Premium	Up to 10	$299	$239	200,000	Yes
Pro	Up to 25	$499	$399	600,000	Yes
Scale	Up to 50	$899	$719	1,200,000	Yes
Enterprise	50+	Contract pricing (“Talk to us”)	Contract pricing	Custom	Yes

A few details from the page:

• Credits pay for agent work (posts, review replies, listing updates, reports). If they run out, agent work pauses and you can buy more in blocks at your plan’s rate; listings, review collection and rank tracking keep running. Synup says the credit allowances shown are quadrupled for launch, and accounts created on or before September 30 keep them while the account stays open.
• What counts as a location: one physical address with its own listing. Service-area businesses count one per service area, and two brands at one address count as two.
• Billing: card or invoice, monthly in advance. Crossing into the next band moves you to that plan’s price from the following cycle, prorated.
• Agent environment: Solo and Premium run on shared infrastructure; Pro, Scale and Enterprise get dedicated infrastructure.

The pricing page also shows a savings calculator comparing Synup with other tools. Synup labels those figures “illustrative list prices, not quotes,” so treat them as marketing, not as a verified comparison.

Pros and cons

Pros	Cons
Prices are published per location band, so you can budget before a sales call	No refunds after 30 days, and refunds within that window are case by case
Every plan includes every feature; tiers change capacity, not access	A 2.9% non-refundable convenience fee applies to card payments
Monthly plans with no contract; you can leave at the end of a billing period	White labeling isn’t on Solo or the free trial
Listings, reviews, review requests, social and local SEO in one tool	Agent work is metered by credits, which adds a usage variable
Strong agency features: client portal, white label, APIs and MCP	Its terms don’t promise every publisher will accept your data or every duplicate can be removed

Considerations: contract, trial and refunds

• Contract. Synup’s pricing FAQ says plans are monthly and you can leave at the end of a billing period. Annual terms are available for the 20% discount, and Enterprise agreements are termed. Monthly plans can be canceled before the next renewal.
• Free trial. The 14-day free trial lets you explore the Solo plan; white labeling isn’t included. The FAQ adds that starting a paid Premium subscription triggers an immediate charge, and the trial doesn’t apply to it.
• Refunds. Synup’s website terms say it doesn’t provide refunds after payment unless one is agreed case by case within 30 days of signing up, and no refund requests are accepted after that.
• Card fee. The same terms apply a non-refundable 2.9% convenience fee to all credit card payments. Invoice billing may avoid it, so ask.
• Onboarding. We didn’t find a published onboarding fee or process for self-serve plans. Ask sales what setup help is included at your band.

Alternatives to Synup

Prices below come from each company’s own site as of September 2026. Check current pricing before you buy.

Our free platform (123 Reputation Management)

This one is ours, so weigh that. Our free platform tags every page-one result for your name as positive, neutral or negative; watches for new reviews and mentions and alerts you when one needs a reply; tracks every result as owned pages climb and old ones slip; and reports back every month in plain English. It is free. It does not do what Synup does for listings: no directory sync, no multi-location dashboards, no review request campaigns by SMS or email, no webchat, payments, integrations or AI replies. If your need is knowing how your name looks in search and hearing about new reviews, it may be enough; if you need listings management, pick one of the tools below. Start with a free reputation audit.

BrightLocal

For one location, Track costs $41, Manage $54 and Grow $65 a month billed monthly, or $369, $485 and $584 a year billed annually, with a 14-day free trial and no card required. Prices rise by location band, and 100+ locations are on request. Its plans are built around local rank tracking, listings and reviews. See our BrightLocal pricing guide.

Moz Local

Per location, Lite costs $20 a month or $199 a year, Preferred $30 a month or $299 a year, and Elite $40 a month or $399 a year, and Moz’s pricing page shows no Moz Local free trial. Its plans cover 90+ listing directories and review monitoring. It’s a low-cost option for listings distribution. See our Moz Local pricing guide.

Uberall

Uberall’s Show Up, Stand Out and Connect plans are all “request pricing,” and its US terms include a one-time setup fee and non-refundable annual fees. It’s built for larger multi-location brands. See our Uberall pricing guide.

Yext

Yext doesn’t publish current prices and sells through sales. It targets enterprise brands; see our Yext pricing guide.

For a broader comparison of reputation tools, see our guide to online reputation management tools. If you’d rather have people handle reviews for you, see our review management service.

Frequently asked questions

How much does Synup cost?

As of September 2026, Synup’s pricing page lists Solo at $49 a month for one location, Premium at $299 for up to 10, Pro at $499 for up to 25 and Scale at $899 for up to 50, billed monthly. Annual billing saves 20%. Above 50 locations, Enterprise is priced by contract.

Does Synup have a free trial?

Yes. Synup offers a 14-day free trial of the Solo plan. White labeling isn’t included in the trial.

Is there a Synup contract?

Not on monthly plans. Synup says you can leave at the end of a billing period. Annual terms are optional and give the 20% discount; Enterprise agreements have a fixed term.

Can I get a refund from Synup?

Only in limited cases. Synup’s terms say refunds are considered case by case within 30 days of signing up, and no refund requests are accepted after that.

Is Synup good for agencies?

It’s built with agencies in mind: white labeling on Premium and above, a branded client portal, a multi-client command center, scoped team permissions and APIs. Whether it’s the right fit depends on your client mix and how comfortable you are with credit-metered agent work.