Norton Identity Advisor: Current Status, Features and What to Use Instead
Norton Identity Advisor explained: where it's still sold, what it includes, why US buyers are pointed to LifeLock instead, what existing members should do, and the free alternatives.
By Editorial Team
8 min read
Norton Identity Advisor is an identity monitoring and restoration service from Norton that is still sold in some countries outside the US, including the UK (as Norton Identity Advisor Plus) and Australia, as of September 2026. It watches the dark web and your social media accounts, alerts you to risks, and gives you Identity Restoration Specialists if your identity is stolen. In the US it isn’t sold: Norton’s US product page for it returns “page not found”, and Norton’s similarly named US plan, LifeLock Identity Advisor, is “no longer available to purchase”.
So what you should do depends on where you live. This guide covers what Norton’s own pages say the product includes, the US situation, what existing members should do, and the alternatives, free options first.
This guide is research-based. We haven’t used a Norton account; every fact comes from Norton’s and LifeLock’s own product pages and Norton’s support articles, checked in September 2026. Plans, prices and availability change, so check Norton’s site for your country before you buy.
Is Norton Identity Advisor still available?
| Where | Status as of September 2026 | Source |
|---|---|---|
| US | No Norton Identity Advisor product page (the URL returns “page not found”). The US plan with a similar name, LifeLock Identity Advisor, is “no longer available to purchase”; existing members continue | us.norton.com and lifelock.norton.com |
| UK | Norton Identity Advisor Plus is on sale, shown at £19.99 a year, with a 30-day free trial that needs a payment method | uk.norton.com |
| Australia | Norton Identity Advisor and Norton Identity Advisor Plus both have product pages. Plus is shown at A$99.99 for the first year after a 30-day trial, then renewing at A$119.99 | au.norton.com |
| Latin America and Japan | Norton’s support site has articles describing both versions (last updated June 2025). We couldn’t confirm current prices or availability there | support.norton.com |
Check Norton’s site for your country for current prices, because introductory offers and renewal prices change.
What Norton Identity Advisor includes
Norton’s support articles describe two versions. The basic one monitors the dark web and your social media accounts, and gives you Identity Restoration Specialists if you become a victim. The Plus version adds more, and what it adds differs by country.
- Dark Web Monitoring. Searches the dark web and private forums for your personal information. Norton says it defaults to monitoring your email address, and you sign in to add more details. It isn’t available in all countries, and what’s monitored varies by country.
- Social Media Monitoring. Watches your accounts on popular social media sites for account takeovers, risky links and inappropriate content. Norton says it doesn’t monitor chats or direct messages, and that on some platforms only the account takeover feature works.
- Financial Monitoring. Alerts you to suspicious transactions on your bank accounts and credit cards, and helps you spot unwanted subscriptions.
- Restoration Support. An Identity Restoration Specialist is assigned to your case and guides you through recovery, including how to handle disputes with merchants and other parties. On its UK and Australian pages, Norton says restoration support runs 9:00 to 18:00 GMT, Monday to Friday, and is not available 24/7.
- Stolen Wallet Assist (Plus). Guidance on canceling and replacing cards, a driver’s license and other wallet items.
The UK version: Norton Identity Advisor Plus
The UK Plus plan adds a Credit Report and Score, Credit Alerts for major changes to your credit report, and a credit dispute tool, provided through TransUnion. Norton says these credit features are available to people over 18 who live in the UK, the Isle of Man or the Channel Islands. The plan is for one account, and Norton notes that stolen identity events from before you subscribe aren’t supported.
The Australian version
In Australia, Norton says the Plus plan includes identity theft insurance for specific losses and expenses, provided by AIG Australia, with its own terms and exclusions. Norton also offers a 12-month Equifax Credit Protect code with eligible purchases, including both Identity Advisor plans, for purchases from April 10, 2025.
The US situation: LifeLock Identity Advisor
In the US, Norton sells identity protection under the LifeLock name. LifeLock’s page for LifeLock Identity Advisor says it is no longer available to purchase, and that Norton refreshed its plans “to reflect evolving identity theft risks and customer feedback”. That page described the plan as including:
- dark web monitoring, which it says can look for 120+ identity elements
- data breach notifications
- 24/7 live member support
- a U.S.-based Identity Restoration Specialist if your identity is compromised
- LifeLock’s Restoration Guarantee, which refunds up to 12 months of subscription payments if LifeLock can’t restore your identity
For new buyers, LifeLock recommends LifeLock Core, which it describes as offering two-bureau credit monitoring, financial account monitoring features and its Million Dollar Protection Package. Our guides to LifeLock’s plans and prices and our LifeLock review cover Core, Advanced and Total.
What existing members should do
- Check which product you have. Your Norton or LifeLock account shows the plan name and renewal date. This matters, because the UK, Australian and US products are different.
- US LifeLock Identity Advisor members: LifeLock says your subscription stays active to the end of your term and continues to renew on the same plan. You can also move to one of the newer plans by contacting support. LifeLock’s page lists 1-800-416-0599.
- Decide before the renewal date. If you want to switch or stop, do it before the renewal is billed. Norton says annual renewals can be charged up to 35 days early. If what you have is a Norton 360 plan rather than an identity product, our guide to turning off Norton auto-renewal walks through it.
- Know the refund terms. Norton’s UK and Australian pages give a full refund within 60 days of payment on annual subscriptions and 14 days of initial purchase on monthly ones, and the UK page adds a pro-rated refund for the unused months of an annual renewal. Our guide on how to cancel LifeLock covers the US process.
- Keep the free protections running. Whatever you decide, a credit freeze and strong, unique passwords protect you whether or not you keep a subscription.
A worked example
This is an illustrative scenario, not a real client.
Tom, who lives in Ohio, bought LifeLock Identity Advisor a few years ago and searched “Norton Identity Advisor” after seeing a renewal email. He wants to know if he’s on an old plan.
- He signs in and confirms his plan is LifeLock Identity Advisor, renewing in five weeks.
- He reads that his plan will keep renewing, but that it doesn’t list credit monitoring the way LifeLock Core does.
- He places free credit freezes at all three bureaus, which covers his biggest worry, new accounts opened in his name.
- He decides he mainly values the dark web alerts and restoration help, so he keeps the plan for one more year and sets a reminder to reassess.
A reader in Manchester in the same position would be looking at a different product, Norton Identity Advisor Plus, with UK credit features and different support hours.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditAlternatives to Norton Identity Advisor
123 Reputation Management doesn’t provide credit monitoring, identity theft insurance or breach monitoring, and we won’t pretend otherwise. Start with the free options, because they cover a lot of what a paid monitoring plan does.
Free options first
- Credit freezes (US). Free at Equifax, Experian and TransUnion, plus free credit reports at annualcreditreport.com and recovery help at the FTC’s IdentityTheft.gov. Our guide to preventing identity theft walks through them.
- UK readers. Our guide to identity theft in the UK covers the free steps and where to report.
- Free breach checks. Our guides to Have I Been Pwned and dark web scans explain what a free check can tell you.
- Our free Reputation Scanner, launching soon. A self-search tool that will find harmful results about you, rank the top 10 negative results by seriousness, and draft removal requests, including for personal information and doxxing, that you review and send yourself. It will be free to use, with no account and no billing. See how the scanner will work.
- Do-it-yourself opt-outs. Our data broker opt-out list links each major people-search site’s removal page.
Paid options in the US
- LifeLock Core, Advanced or Total. Norton’s own recommended replacement.
- Norton 360 with LifeLock. Bundles Norton’s device security with LifeLock identity features. As of September 2026, Norton’s Norton 360 page lists Select Plus at $99.99 for the first year, then $189.99, and LifeLock’s plans page lists a separate Select bundle at $99.99, then $159.99. Our Aura vs Norton comparison covers the full range.
- Aura. Individual is $12 a month billed annually, or $15 monthly, as of September 2026, with three-bureau credit monitoring and data removal from 425+ sites. Its terms limit eligibility to US and Canada residents. See our Aura review.
Check each company’s pricing page for current prices. Paid data removal, where included, can’t clear everything: listings reappear, some sites ignore requests, and public records stay public. Our guides on whether data removal services are worth it and our overview of identity theft protection services explain the limits. If a search result about you is the real worry, our personal reputation management service starts with a free audit.
Frequently asked questions
Is Norton Identity Advisor discontinued?
Not everywhere. As of September 2026, Norton still sells Identity Advisor Plus in the UK and has Identity Advisor pages in Australia. In the US, Norton has no Identity Advisor product page, and LifeLock Identity Advisor is no longer available to purchase, though existing members continue.
What is the difference between Norton Identity Advisor and Identity Advisor Plus?
Both monitor the dark web and your social media accounts and include restoration support. Plus adds Stolen Wallet Assist, and depending on the country, credit reports and alerts (UK) or identity theft insurance (Australia).
How much does Norton Identity Advisor cost?
As of September 2026, Norton’s UK site shows Identity Advisor Plus at £19.99 a year, and its Australian site shows Plus at A$99.99 for the first year, renewing at A$119.99. Renewal prices may be higher than the first price, so check Norton’s site for your country.
What replaced Norton Identity Advisor in the US?
LifeLock’s page recommends LifeLock Core for new buyers, which it says includes two-bureau credit monitoring, financial account monitoring and its Million Dollar Protection Package. Norton 360 with LifeLock bundles are another option.
Will my old LifeLock Identity Advisor plan keep renewing?
Yes, according to LifeLock. Your subscription stays active through the end of your term and continues to renew on the same plan unless you cancel or switch. Contact LifeLock support if you want to move to a newer plan.
