Reputation.com Review: Features, Per-Location Pricing, Pros and Cons
A research-based Reputation.com review as of September 2026: what the platform does, its per-location prices from $80, pros and cons, who it suits, and the alternatives worth comparing.
By Editorial Team
7 min read
Reputation (formerly known as Reputation.com) is review, listings and customer feedback software built for multi-location brands. As of September 2026 it publishes per-location prices: Rep Core at $80 per location a month, Rep Core + Pulse at $115, Rep Core + Surveys at $150, and custom Enterprise plans for 125+ locations. It suits franchises, dealer groups, healthcare networks and property managers that need one view across many sites. It’s a heavy tool for a single location.
This Reputation.com review is research-based. We didn’t buy an account or test it hands-on; everything about the product comes from Reputation’s own website, pricing page and legal pages, checked in September 2026. Where it doesn’t state something, such as contract length, we say so. Check its live pages and your quote before deciding.
Quick verdict
- Good fit: brands with many locations that want review requests, AI-assisted replies, listings and surveys in one platform, with location-by-location reporting and benchmarking.
- Also a fit: healthcare groups that need a vendor willing to sign a HIPAA business associate agreement. Reputation publishes standard BAA terms on its site.
- Not a great fit: a single shop or practice that mainly needs to reply to Google reviews and ask customers for more. Per-location pricing and enterprise-style services are more than most single-location businesses need.
What Reputation is
Reputation’s site describes it as “the premier reputation management software company” and says its platform “turns reviews, listings, and surveys into actionable intelligence.” The homepage pitches it “for multi-location brands that need stronger visibility, better customer experience, and clearer action across every location.”
The industries it names are healthcare, automotive, real estate, food and beverage, financial services, care and living, and retail. The company’s legal name on its site is still Reputation.com, Inc., which is why many people still search for it as Reputation.com.
Don’t confuse it with reputation management agencies. Reputation sells software (with optional managed services); it isn’t a firm that removes content or pushes down search results for individuals.
Key features (confirmed on Reputation’s site)
- Review requests. Requests go out by SMS or email after a visit or interaction.
- AI-assisted responses. Its “AI Auto-Response” reads sentiment and drafts a reply for you to post.
- Unified review inbox. Reviews from Google, Facebook, Yelp and industry sites in one feed, with filters by sentiment, keyword and source, plus assigning and routing across locations.
- Business listings and local SEO. Keeping location details accurate, and location pages.
- Rep Score. A single score that rolls up review volume and sentiment, with benchmarking against competitors by location or region.
- Reputation IQ and Insights. AI answers and trend analysis drawn from customer feedback.
- Surveys, social and ticketing. Private feedback surveys, a Social Suite for publishing and listening, and Actions and Ticketing to route issues to the right team.
- Services. Managed services (review responding, listings or social engagement run by its team) and professional services for implementation and program design.
Reputation pricing (as of September 2026)
| Plan | Published price | What it adds |
|---|---|---|
| Rep Core | $80 per location a month | Review management (collection, requesting and AI responding) and business listings and SEO |
| Rep Core + Pulse | $115 per location a month | Everything in Rep Core, plus Reputation Insights (Rep Score and Journey Insights), AI Reputation Manager, Pulse Analytics and basic customer surveys (1 template with star rating and text) |
| Rep Core + Surveys | $150 per location a month | Everything in Pulse, plus advanced surveys (6 custom templates), email survey requesting, targeted outreach campaigns and deep experience insights |
| Enterprise | Custom pricing, for 125+ locations | Dedicated infrastructure and a customer success manager |
Every plan’s button says “Talk to Sales,” so even with published prices you buy through a sales call. The page doesn’t say whether prices are billed monthly or annually, or whether there’s a minimum number of locations. Ask.
Add-ons are priced separately and not published: Competitive Insights, Actions and Ticketing, and Social Suite; “Premium Sources” (industry sites such as Yelp, Tripadvisor, Vitals and Apartment Ratings); “Premium Integrations” with CRM or EHR systems; managed services; and expert and professional services. Because Yelp is named among premium sources, ask exactly which review sites your plan covers.
A quick sense of scale: at the published rates, 20 locations on Rep Core would be $1,600 a month before any add-ons, and $2,300 a month on Rep Core + Pulse. That’s simple arithmetic from the list prices, not a quote.
Pros and cons
| Pros | Cons |
|---|---|
| Published per-location prices, which many competitors don’t offer | Per-location pricing adds up fast for large networks |
| Reviews, listings, surveys, social and ticketing in one platform | Several useful pieces (competitive insights, ticketing, social, premium sources) are paid add-ons |
| Location-level reporting and competitor benchmarking | Every plan is bought through sales; no self-serve sign-up or trial shown |
| Published HIPAA business associate terms for healthcare clients | Contract length, billing period and renewal terms aren’t published |
| Managed services available if you lack staff | More platform than a single-location business typically needs |
Considerations before you sign
Contract and renewal. Reputation’s pricing page doesn’t state a contract length, billing period or renewal terms. Its general terms of use (updated November 1, 2022) say each service has its own specific terms, and we didn’t find published renewal or cancellation terms for the platform. Your order form will set these, so ask for the initial term, the notice period to cancel and any price-increase clause in writing before you sign.
Onboarding. Reputation offers “Expert & Professional Services” for implementation, technical account management and program design. It doesn’t publish onboarding timelines or fees, so ask whether implementation is included in your per-location price.
Review requests and compliance. Reputation’s review page talks about capturing private feedback “before it goes public.” Private surveys are fine, but Google’s review policies prohibit review gating (only sending happy customers to leave public reviews), and the FTC has warned that the practice can mislead consumers. Configure any review request campaign to ask every customer. Our guide to review gating explains how to check.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditAlternatives to Reputation
Our free platform (123 Reputation Management)
This one is ours, so weigh that. Our free platform tags every page-one result for your name as positive, neutral or negative; watches for new reviews and mentions and alerts you when one needs a reply; tracks every result as owned pages climb and old ones slip; and reports back every month in plain English. It doesn’t send review requests, sync listings, run surveys, draft AI replies or give you a multi-location dashboard, so it doesn’t do most of what Reputation does. If watching and replying is what you need, it may be enough. Start with a free reputation audit. If you’d like a team to run reviews across your locations, see our review management service and our page on franchise reputation management.
Birdeye
Birdeye also targets multi-location businesses with reviews, listings and messaging. It doesn’t publish prices: its pricing page asks for your number of locations and a mobile number, then sales quotes you. See our Birdeye review.
GatherUp
GatherUp lists $99 a month for one location billed annually, or $124 billed monthly, and $60 per location a month for 2 to 10 locations billed annually ($75 monthly), with a 14-day free trial. All plans include up to 300 SMS and 3,000 email credits per location a month, monitoring of 100+ review sites, and NPS and surveys. It’s a lighter, cheaper option for smaller groups.
Podium
Podium sells to local businesses that talk to customers by text and phone. Its pricing page says to “talk to our sales team for details” and shows no plan prices. See our Podium review.
For a wider comparison, see our guide to reputation management software and our list of online reputation management tools. If you’re choosing a platform for an ecommerce brand rather than physical locations, our guides to Yotpo pricing and Feefo vs Trustpilot are a better starting point.
Frequently asked questions
How much does Reputation.com cost?
As of September 2026, Reputation publishes three plans priced per location per month: Rep Core at $80, Rep Core + Pulse at $115 and Rep Core + Surveys at $150. Enterprise plans for 125+ locations are custom. Add-ons and services are priced separately.
Is Reputation.com the same company as Reputation?
Yes. The company now brands itself as Reputation, and its website footer still shows Reputation.com, Inc. as the legal name.
Does Reputation.com have a free trial?
We didn’t find a free trial or free plan on Reputation’s pricing page in September 2026. Every plan is bought by talking to sales. Its site does offer a free GEO readiness report about how AI search sees your brand.
Is Reputation.com good for a single location?
It can work, since Rep Core is priced per location, but it’s designed for multi-location brands. A single location may do fine with Google Business Profile, a lighter tool like GatherUp, or our free platform for monitoring.
Does Reputation.com remove negative reviews?
No software can remove genuine negative reviews. Reputation helps you request more reviews, reply faster and spot issues. Reviews that break a site’s policies can be reported to that site, which decides whether to remove them.
