Talkwalker Pricing: Plans, How Quotes Work and Contract Terms
Talkwalker doesn't publish prices. Here's what its three plans include as of September 2026, what moves a quote, the renewal terms in its contract, and cheaper or free options.
By Editorial Team
9 min read
Talkwalker doesn’t publish its prices. As of September 2026, its pricing page lists three plans, Core, Analyze and Business, under the heading “Pick your plan to get a custom quote,” and every button leads to a demo request rather than a price. What you can check before that call is what each plan adds and the contract terms, which renew each order for a year at a time unless you give 60 days’ written notice.
This guide covers what Talkwalker shows publicly, what is likely to move your quote, the terms worth reading, the questions to ask sales, and the cheaper or free options. Everything about Talkwalker here comes from its own website and legal pages, checked in September 2026. We don’t repeat third-party price estimates, because they can’t be checked against Talkwalker’s own pages. Pricing changes, so check Talkwalker’s site and your written quote before you decide.
Talkwalker is now Lumen by Talkwalker
If the name on the pricing page looks unfamiliar, that’s because the product has been renamed. Talkwalker’s homepage now says “Talkwalker is now Lumen by Talkwalker,” and describes it as “the same industry-leading social listening and consumer intelligence platform,” with the same data, reports, workflows and integrations.
The reason is ownership. Hootsuite acquired Talkwalker in April 2024; its newsroom announced the deal on April 8, 2024. Hootsuite’s own plans page now lists “Lumen by Talkwalker” as enterprise-tier social listening. That matters for pricing in two ways: you can buy Lumen directly through Talkwalker, and larger Hootsuite customers may meet it inside a Hootsuite Enterprise deal. Ask which route fits you before you compare numbers.
Talkwalker’s plans as of September 2026
None of the three plans shows a price. Here is what the pricing page says each one includes:
| Plan | What Talkwalker says it adds | Price |
|---|---|---|
| Core | Social listening and media monitoring, topic and channel analytics, custom dashboards, reports and alerts, Wisdom (peak detection, forecasting and AI summaries), an AI Agent for questions about your data, LLM Insights (how AI assistants talk about your brand), IQ Apps dashboards, and an “ideal volume” of non-sampled results | Custom quote |
| Analyze (marked “Most popular”) | Everything in Core, plus 2x the non-sampled results volume and 25 additional topics, filters and channels | Custom quote |
| Business | Everything in Analyze, plus 6x the non-sampled results volume, 3x more topics, filters and channels, additional historical data, more AI agent questions and LLM Insights channels, and more workspaces, enterprise features and governance | Custom quote |
The page also lists what every plan comes with: unlimited users, professional onboarding, best-practice guides and tutorials, online training courses, customer support in your region and regular strategy reviews. It describes coverage of 150 million data sources, 30+ social platforms, 187 languages and 196 countries.
We didn’t find a self-serve free trial for the paid product on the pricing page. The route in is “Request a custom demo.”
What shapes a Talkwalker quote
Talkwalker doesn’t publish a pricing formula. Its plan descriptions do show where the price is likely to move:
- Results volume. The plans step up by non-sampled results volume (Core’s “ideal volume,” then 2x and 6x). If your brand gets a lot of chatter, volume is probably the biggest lever.
- Topics, filters and channels. Analyze adds 25 more; Business adds 3x more. Count how many brands, competitors, campaigns and markets you actually need to track.
- Historical data. Additional history is listed on Business only. If you need to look back at a past crisis or benchmark against last year, raise it early.
- AI features. Business adds more AI agent questions and LLM Insights channels, which suggests those are metered on lower plans. Ask what the limits are.
- Workspaces and governance. Business adds more workspaces and enterprise governance, which matters for regional teams or agencies with many clients.
Seats are not a lever: every plan includes unlimited users, which is unusual in this category and can make Talkwalker better value for large teams than seat-priced tools.
Contract terms to check before you sign
Talkwalker’s Enterprise Terms of Service (last modified July 29, 2025) are published on its legal page. The main points for buyers:
| Item | What the terms say | Why it matters |
|---|---|---|
| Renewal | Each order form automatically renews for one-year periods unless either side gives written notice of non-renewal at least 60 days before the term ends | Put the notice date in your calendar the day you sign |
| How to give notice | Non-renewal notices go by email to csm@talkwalker.com | A message to your sales rep may not count |
| Price at renewal | Talkwalker may raise fees on renewal with written notice; if that notice comes less than 90 days before the term ends, you get 30 days to send a non-renewal notice | There’s no stated cap on the increase |
| Payment | Unless the order says otherwise, undisputed invoices are due within 30 days | Check whether your order bills annually in advance |
| Late payment | Late interest at the lower of 12% a year or the legal maximum; access can be suspended after 10 days’ written notice | Build the invoice date into your budget |
| Ending early | Either side can terminate for a material breach not cured within 30 days. If you terminate for Talkwalker’s breach, it refunds prepaid fees for the rest of the term; if Talkwalker terminates for yours, you owe the remaining fees | There’s no general right to cancel for convenience |
How to get a Talkwalker quote, and what to ask
- Write down the jobs first. For example: “alert us when complaints about our product spike on Reddit or TikTok,” “track share of voice against four competitors in three countries” or “see how AI assistants describe our brand.” Jobs keep the quote tied to what you need.
- Estimate your volume. Talkwalker’s plans are split by results volume, so bring a rough sense of how often you’re mentioned. If you don’t know, run a free tool for a few weeks first.
- Request the demo. The pricing page’s only route is “Request a custom demo.”
- Ask these in writing:
- What does “ideal volume” mean in results per month, and what happens if we go over?
- How many topics, filters and channels does each plan include?
- How far back does historical data go on Core and Analyze?
- How many AI agent questions and LLM Insights channels are included?
- What is the initial term, and is it billed annually in advance?
- How much can the price rise at renewal, and will you put a cap in the order form?
- If we already use Hootsuite, is buying Lumen through a Hootsuite Enterprise plan cheaper?
- Get a second quote. Compare at least one other enterprise listening tool and one self-serve tool with published prices.
A worked example: sizing the plan to the problem
This is an illustrative scenario, not a real client.
A consumer electronics brand sells in the US and Canada and has a small communications team. Its main worry is catching a product complaint before it spreads, plus a quarterly report on share of voice against two rivals. Before the demo, the team lead does three things:
- She runs free alerts for a month to get a rough count of weekly mentions, so she can judge whether Core’s volume is enough.
- She lists the topics she needs: the brand, three product lines and two competitors. That’s six topics, which helps decide whether Analyze’s extra 25 topics are necessary.
- She asks for the renewal wording and notice address up front, and adds the 60-day notice deadline to the team calendar.
The decision then rests on whether Talkwalker’s data depth and unlimited seats are worth the difference over a cheaper self-serve tool, not on a headline figure.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditCheaper and free options
These prices come from each company’s own pricing page as of September 2026. Check current pricing before you buy.
| Option | Price as of September 2026 | Best for |
|---|---|---|
| Our free platform (123 Reputation Management) | Free | Seeing what people find when they search your name, with review and mention alerts |
| Talkwalker Alerts | Free | Email, RSS or Slack alerts for news, blogs, forums and X |
| Google Alerts | Free | Basic alerts for new web pages that mention you |
| Brand24 | From $199 a month billed annually ($249 monthly); 14-day free trial | Self-serve mention tracking with published prices |
| Hootsuite | From $99 per user a month, billed annually; 14-day free trial | Scheduling and inbox; Lumen by Talkwalker sits on its enterprise tier |
Our free platform
This one is ours, so weigh that. Our free platform tags every page-one result for your name as positive, neutral or negative; watches for new reviews and mentions and alerts you when one needs a reply; tracks every result as owned pages climb and old ones slip; and reports back every month in plain English. It isn’t a social listening research tool: it doesn’t offer AI-assisted trend analysis, forecasting, historical archives, image recognition or large-scale benchmarking, and it doesn’t send review requests or offer webchat, payments, listings sync, integrations or AI replies. If what you need is to know what people see when they look you up, and to hear about new reviews and mentions, it may be enough. Start with a free reputation audit, or see our brand monitoring service if you’d like people to watch and report for you.
Talkwalker Alerts
Talkwalker’s free tool is a separate product from Lumen. Its page says you can receive alerts at any email address, choose news, Twitter (X), blogs or discussion forums, pick from 22 languages, set frequency (including “As it happens”) and use Boolean operators. Alerts arrive by email, RSS or a Slack integration. It is a light alerting tool, not a cut-down version of the paid platform.
Other tools
Brand24’s plans run from Individual ($199 a month billed annually) to Business ($599 billed annually), with Enterprise from $1,499; see our Brand24 pricing guide. Mention sells one Company plan through a demo; our Mention pricing guide covers its terms. For a wider comparison, see our guide to the best social listening tools, or our Brandwatch pricing page if you’re comparing enterprise quotes. If you’ve ruled Talkwalker out, our roundup of Talkwalker alternatives compares eight options, including free ones.
Frequently asked questions
How much does Talkwalker cost?
Talkwalker doesn’t publish prices. As of September 2026, its Core, Analyze and Business plans are all sold by custom quote after a demo. Anyone quoting a single Talkwalker price isn’t getting it from Talkwalker’s own pricing page.
Does Talkwalker have a free plan or free trial?
Talkwalker Alerts is free, but it’s a simple alerting tool, not the Lumen platform. We didn’t find a self-serve free trial of the paid product on the pricing page in September 2026; the route in is a demo request.
Is Talkwalker part of Hootsuite?
Yes. Hootsuite acquired Talkwalker in April 2024. The product is now called Lumen by Talkwalker, and Hootsuite lists it as enterprise-tier social listening on its plans page.
Can I cancel Talkwalker?
Under the Enterprise Terms of Service, orders renew automatically for a year unless you email a non-renewal notice to csm@talkwalker.com at least 60 days before the term ends. There’s no general right to cancel mid-term for convenience; early termination is for uncured material breach. Your order form may set different terms.
Does Talkwalker charge per user?
No. Its pricing page says every Lumen by Talkwalker plan includes unlimited users. Plans differ by results volume, topics, historical data and enterprise features instead.
