Trustpilot Pricing: Plans, Contract Terms and Cheaper Options

As of September 2026, Trustpilot’s plans page lists a Free plan, Starter from $99 a month (billed upfront annually), Plus from $319 a month per domain, Premium from $799 a month per domain, and Enterprise on a quote. Every paid contract is a 12-month commitment, each domain is priced separately, and the prices shown are starting points: your actual quote depends on things like site traffic, business size and annual revenue.

This guide covers what each Trustpilot plan includes, the renewal and cancellation terms in Trustpilot’s published terms for businesses, the questions to ask before you sign, and the cheaper or free routes. Everything about Trustpilot here comes from its own plans page and terms, checked in September 2026. Prices and terms change, so check Trustpilot’s site and your written quote before you commit.

Trustpilot plans and prices (as of September 2026)

Trustpilot publishes “from” prices for three paid plans and a free tier. Here is what its plans page shows:

Plan	Published price	Automated invitations	Users	Domains
Free	Free, no credit card required	50 a month	1	Not stated
Starter	From $99 a month, billed upfront annually	100 a month	1	1
Plus	From $319 a month per domain, billed annually	300 a month	3	Up to 3
Premium	From $799 a month per domain, billed annually	1,000 a month	10	Unlimited
Enterprise	Contact sales for a pricing estimate	Unlimited	1,000	Unlimited

Two footnotes on the page matter. Starter is “designed for small businesses (up to $5M revenue)” and is available to new customers only. And for the plans with multiple domains, the page adds that each domain is priced separately. So a business with a US store and a UK store should expect two prices, not one.

Trustpilot also offers a 14-day free trial of Plus. Starter has a “Buy now” button; Premium and Enterprise go through a demo with sales.

What each plan includes

Free

The free account lets you claim your company profile, send 50 automated review invitations a month, reply to reviews, flag reviews that break Trustpilot’s guidelines, and see a basic performance overview. Trustpilot’s FAQ says that once you hit the 50-invitation limit you wait until the next month, and your access continues without interruption. Our guide to Trustpilot for Business walks through setting up the free account.

Starter

Starter raises invitations to 100 a month and adds two widgets for collecting and showing reviews, 15 integrations with marketing and ecommerce tools, and Trustpilot marketing assets you can use in ads. It’s one user and one domain.

Plus

Plus moves to 300 invitations a month, 10 widgets, three users, up to three domains and all integrations. It also lets you match your public profile page to your brand.

Premium

Premium adds a dedicated customer success manager and richer dashboards. In the comparison table, Premium and Enterprise also get customizable invitations, full access to topic and sentiment reports and market and competitor insights, an invitation optimizer, review follow-up, AI-assisted review replies and custom dashboards.

Enterprise

Enterprise has unlimited invitations, up to 1,000 user logins and single sign-on, with pricing set by sales.

What drives the cost of a Trustpilot quote

Trustpilot’s “How our pricing works” section is fairly open about what moves the number. Based on what it says:

• Number of domains. Prices are per domain, and Trustpilot asks you to confirm each domain you want included.
• Site traffic, business size and annual revenue. The page says your personalized quote considers “site traffic, business size per domain, and annual revenue.”
• Add-on modules. Product reviews and location reviews are listed as add-ons on every paid plan. API access is also listed as an add-on, and a Salesforce integration is an add-on on Premium and Enterprise.
• Billing cycle. The page mentions choosing “a monthly or annual billing cycle,” while also stating all contracts are a 12-month commitment. Ask sales to explain how monthly billing works within a 12-month term.

In practice, the “from” price is the floor. A business that sells physical products and wants product reviews in Google Shopping, for example, will be quoted for the product reviews add-on on top of the base plan.

Contract, renewal and cancellation terms

This is the part most buyers skip. These points come from Trustpilot’s plans page FAQ and its Terms of Use and Sale for Businesses, as published in September 2026. Your order form can override some of them, so read both.

Term	What Trustpilot says	Why it matters
Initial term	“Our initial contract term is 12 months, prepaid.” The terms say most subscriptions run 12 months, with the exact period in your commercial materials	You’re paying for a year up front
Auto-renewal	Subscriptions automatically renew for a further period unless agreed otherwise or terminated	Doing nothing means another year
Notice to stop renewal	If you bought directly, tell Trustpilot by emailing its cancellation address or through your business account (where available) at least 30 days before the end of the current period	Put the date in your calendar the day you sign
Renewal price	Trustpilot may increase the total price by up to 5% at renewal without telling you, unless it gives you notice of a different increase at least 45 days before renewal	Year two is likely to cost a little more than year one
Refunds	Unless the terms say otherwise, no refund or credit if you or Trustpilot terminate	You can’t cancel mid-term for your money back
After you stop paying	You keep access to the free plan’s services, and your reviews stay on your profile page	Leaving a paid plan doesn’t remove your profile or reviews

If you bought through a Trustpilot partner, the terms say you give notice to that partner under your agreement with them, not to Trustpilot directly.

How to get a Trustpilot quote, and what to ask

1. Start on the free plan. Claim your profile, reply to existing reviews and use the 50 free invitations for a month or two. You’ll learn how many reviews your invitations actually produce before paying for more.
2. Count your domains. List every website and country store you’d want covered. This is the biggest multiplier on the price.
3. Decide on add-ons first. Do you need product reviews, location reviews or API access? Ask for each as a separate line.
4. Ask for these answers in writing:
   • What’s my total first-year cost, including every add-on and domain?
   • Is the term 12 months, and does it auto-renew?
   • Will the up-to-5% renewal increase apply, and can it be capped?
   • How and by when do I give notice not to renew?
   • If I choose monthly billing, am I still committed for 12 months?
   • If I qualify for Starter now, what happens when I outgrow its revenue limit?
5. Compare at least one alternative. Our list of Trustpilot alternatives covers Google, Feefo, REVIEWS.io, Yotpo and others, and for online stores our Yotpo alternatives comparison covers product review apps. If Feefo is the other name on your list, our Feefo and Trustpilot comparison sets the contracts side by side.

Whatever plan you pick, invite customers fairly. Trustpilot’s guidelines for businesses say invitations must be fair, neutral and unbiased, sent consistently regardless of whether a customer had a positive or negative experience, and without incentives. Inviting only customers you think are happy breaks those rules, and our guide to review gating explains why it backfires on Google too.

A worked example: is a paid plan worth it?

This is an illustrative scenario, not a real client.

An online homewares store with one US website and about 400 orders a month has 60 Trustpilot reviews, most of them several years old. The owner is weighing Starter against staying free.

1. She uses the free plan’s 50 invitations a month for two months and tracks how many turn into reviews.
2. She checks whether shoppers actually look at Trustpilot. Her customer emails and search console show that people search for “brand name reviews,” and Trustpilot ranks on page one for it.
3. She prices Starter at the published floor for a year, adds the product reviews add-on as a separate quoted line, and allows for a renewal increase of up to 5% in year two.
4. She compares that with getting reviews on Google, which is free, and with a product review app for her store.

Because Trustpilot shows up for her brand searches and her customers mention it, she decides a paid plan is worth testing, but she sets her non-renewal reminder the same day. A plumber whose customers only check Google Maps would likely reach the opposite answer. For more on how reviews work for online stores, see our page on ecommerce reputation management.

Cheaper and free options

Option	Price as of September 2026	Best for
Our free platform (123 Reputation Management)	Free	Watching what people find about you, with review and mention alerts
Trustpilot Free	Free, 50 automated invitations a month	Keeping your profile active without a contract
Google Business Profile	Free, per Google	Local businesses whose customers check Search and Maps
REVIEWS.io Free	Free plan with 25 review invites	Small online stores trying a review collection tool
Judge.me Free	$0; its paid Awesome plan is $15 a month	Shopify stores that want product reviews on their site

Our free platform

This one is ours, so weigh that. Our free platform tags every page-one result for your name as positive, neutral or negative; watches for new reviews and mentions and alerts you when one needs a reply; tracks every result as owned pages climb and old ones slip; and reports back every month in plain English. It doesn’t send review requests or put widgets on your site, and it has no webchat, payments, listings sync, integrations, AI replies, or broadcast monitoring and press databases, so it doesn’t replace a paid Trustpilot plan if invitations are what you need. Start with a free reputation audit. If you’d like help running your Trustpilot profile, see our Trustpilot review management service, or our wider review management service if you collect reviews on several sites.

Trustpilot’s own free plan

For many small businesses, the free plan plus consistent replies is enough. You can also share your profile link with customers yourself, as long as you invite fairly.

Google Business Profile

Google says creating a Business Profile is free, and you can manage and reply to reviews from it. If your customers find you on Maps, Google reviews usually matter more than Trustpilot. Our Trustpilot vs Google reviews comparison covers that choice in detail.

Review collection apps

REVIEWS.io’s pricing page lists a free plan with 25 invites, paid tiers called Essentials, Start-Up, Grow and Plus, a 14-day trial and per-domain pricing; our guide to REVIEWS.io’s paid tiers has the US figures. Judge.me lists a free plan and an Awesome plan at $15 a month. These put reviews on your own product pages rather than on a public profile.

Frequently asked questions

How much does Trustpilot cost per month?

As of September 2026, Trustpilot’s plans page lists Starter from $99 a month billed upfront annually, Plus from $319 a month per domain, Premium from $799 a month per domain, and Enterprise by quote. There’s also a free plan with 50 automated invitations a month. Your quote can be higher depending on domains, traffic, revenue and add-ons.

Is Trustpilot free for businesses?

Yes, there’s a free plan. Trustpilot says signing up is free with no credit card required, and it includes 50 automated review invitations a month, replying to reviews and flagging reviews. Paid plans add more invitations, widgets, users and integrations.

Can I cancel Trustpilot at any time?

Not mid-term for a refund. Trustpilot says its initial contract term is 12 months, prepaid, and its terms say subscriptions auto-renew unless you give notice at least 30 days before the end of the period. Refunds generally aren’t given on termination. After your paid term ends, you keep the free plan.

Does Trustpilot raise prices at renewal?

Its terms allow an increase of up to 5% at renewal without notice, unless Trustpilot tells you about a different increase at least 45 days before renewal. Ask whether your order form changes this.

What happens to my reviews if I stop paying Trustpilot?

Trustpilot’s FAQ says nothing happens to them: your reviews stay on your profile page. Customers can also keep leaving reviews, so keep replying even on the free plan. If a review breaks the rules, see our guide to removing Trustpilot reviews.