Trustpilot Alternatives for Businesses: Choosing a Review Platform
Choosing a review platform other than Trustpilot? Compare Google, Feefo, REVIEWS.io, Yotpo, Bazaarvoice and G2 on cost, who can review you and where the reviews appear.
By Editorial Team
9 min read
The right Trustpilot alternative depends on where your customers read reviews before they buy. For local businesses, that’s usually Google Business Profile, which is free. For online stores, review collection tools such as Feefo, REVIEWS.io, Yotpo and Bazaarvoice put verified reviews on your product pages and in Google Shopping. For software companies, it’s G2 and Capterra. Many businesses end up using Google plus one collection tool rather than a single platform.
This page is for businesses choosing where to collect and show reviews. It compares the main options as of September 2026, using each company’s own public pages, and says what each one can’t do. There are no star ratings or scores here, for anyone.
Why businesses look for Trustpilot alternatives
Trustpilot is an open review platform: anyone can review your company whether or not you’ve signed up, and you can’t delete your profile or genuine reviews. Our guide to Trustpilot for Business explains how the free account and invitations work. Businesses usually look elsewhere for one of four reasons:
- Cost and commitment. As of September 2026, Trustpilot’s plans page lists a Free plan with 50 automated invitations a month, Starter from $99 a month billed upfront annually (100 invitations, for businesses with up to $5M revenue, new customers only), Plus from $319 a month per domain, Premium from $799 a month per domain, and Enterprise on a quote. It states that all contracts are a 12-month commitment and that each domain is priced separately.
- Audience fit. A plumber’s customers mostly check Google. A software buyer checks G2. Trustpilot is worth paying for where your own customers already look for it.
- Where the reviews show up. Some businesses want reviews displayed on their own product pages, with star ratings in Google Shopping, more than a profile on a third-party site.
- Control and verification. Some prefer a platform where only verified customers can review.
If a review on Trustpilot breaks its rules, our guide to removing Trustpilot reviews covers the flagging process.
Two kinds of alternative
Before comparing names, separate the options into two groups, because they do different jobs.
- Open review platforms (Google Business Profile, Yelp, G2, Capterra). Reviews live on the platform, anyone who qualifies can post, and you can’t choose which reviews appear. Their value is the audience that already visits them.
- Review collection software (Feefo, REVIEWS.io, Yotpo, Bazaarvoice). You send the invitations, reviews are displayed on your website and often fed into Google, and pricing is a subscription. Their value is conversion on your own pages.
Trustpilot alternatives compared
All details as of September 2026, from each company’s own website. “Not published” means pricing comes through sales. Check each company’s pricing page for current terms before you commit.
| Option | Type | Best fit | Published pricing | Free option |
|---|---|---|---|---|
| 123 Reputation Management (our free platform) | Monitoring | Watching reviews and search results across sites | Free | Yes |
| Google Business Profile | Open platform | Local and service businesses | Free | Yes |
| Yelp | Open platform | Restaurants and local services | Not covered here | Claim and reply only; no invitations |
| Feefo | Collection software | Retail, travel, finance, B2B | US: Essentials from $200 a month, Enhanced from $400; Plus custom | No |
| REVIEWS.io | Collection software | Online stores | Free plan plus four paid tiers; prices shown vary by region | Yes (25 review invites) and a 14-day trial |
| Yotpo | Collection software | Ecommerce brands | Not published (via demo) | Not stated |
| Bazaarvoice | Collection and syndication | Brands selling through retailers | Not published | Not stated |
| G2 | Open platform | Software companies | Free profile; Starter $299 a month or $2,999 a year; Professional on quote | Yes |
The options, one by one
123 Reputation Management (our free platform)
What it is: our free platform, listed first because it’s ours. It isn’t a review platform and doesn’t collect or host reviews. It watches for new reviews and mentions and alerts you when one needs a reply, tags every page-one search result for your name as positive, neutral or negative, tracks results as owned pages climb, and sends a plain-English report each month.
Where it fits: alongside whichever platform you choose. If you move from Trustpilot to another collection tool, reviews on Trustpilot, Google and elsewhere keep arriving, and someone needs to see them. It doesn’t send invitations, display widgets or write replies.
Google Business Profile
What it is: Google’s free business listing for Search and Maps. Google says creating a Business Profile is free, and you can respond to customer reviews from it.
Fair notes: for most local businesses, this is the review profile that matters most, and there’s no subscription. It only covers Google, it isn’t built for product reviews on your website, and Google’s policies prohibit review gating (asking only happy customers). Our guide on getting more Google reviews covers compliant ways to ask.
Yelp
What it is: an open review site that matters for restaurants and many local services.
Fair notes: Yelp can’t replace Trustpilot as a collection tool, because Yelp’s guidelines say businesses should never ask customers to write reviews. You can claim your page and reply, but you can’t run invitation campaigns. Our guide to claiming your Yelp business page explains the setup.
Feefo
What it is: a review collection platform that says 100% of its reviews come from verified customers. It collects product and service reviews by email, SMS and WhatsApp, with on-site widgets, AI summaries and replies, and Google Seller Ratings, Google Shopping and rich snippets.
Pricing as of September 2026: on its US pricing page, Essentials is from $200 a month (200 email, 50 WhatsApp and 50 SMS requests) and Enhanced from $400 a month (500 email, 100 WhatsApp and 100 SMS requests, plus NPS, custom surveys and an assigned customer success manager). Plus is custom-priced for enterprise needs.
Fair notes: the verified-only model answers the most common worry about open platforms. It costs more at entry than Trustpilot’s Starter plan, and request volumes are capped by tier.
REVIEWS.io
What it is: a review platform for company and product reviews, with photo and video collection, on-site widgets, Google Seller Ratings and rich snippets (from its Start-Up plan), a reputation manager (from Grow) and AI review replies (on Plus).
Pricing as of September 2026: a Free plan with 25 review invites, then paid tiers called Essentials (up to 300 invites), Start-Up (up to 1,500), Grow (up to 5,000) and Plus (up to 10,000). The currency shown on its pricing page varies by region, so we haven’t quoted figures. Paid tiers offer a 14-day free trial, and REVIEWS.io says pricing is per domain, with each top-level domain treated as a separate subscription.
Fair notes: a free entry point and a trial make it easy to test. Like Trustpilot, it’s per domain, so multi-site brands pay more than once.
Yotpo
What it is: an ecommerce platform whose Reviews and UGC product collects and displays customer content across the buyer journey, alongside loyalty and referral programs.
Pricing as of September 2026: not published. Its pricing page routes you to a personalized demo.
Fair notes: a fit for online brands that also want loyalty and referrals from one vendor. You won’t know the cost until you talk to sales.
Bazaarvoice
What it is: a ratings, reviews and user-generated content company for brands and retailers. Its Ratings and Reviews product comes in Essentials, Advanced and Enterprise tiers. Advanced adds questions and answers and text message review collection; Enterprise adds APIs, a mobile SDK and retail syndication through the Bazaarvoice Network.
Pricing as of September 2026: not published. Each package is paired with a recommended implementation service and routed through its team.
Fair notes: the strongest fit for manufacturers whose products sell through retailers, where syndicating reviews to retail sites matters. It’s more than a small store needs.
G2 (and Capterra) for software companies
What it is: G2 is a software review marketplace. It says every company can claim and maintain a free G2 Profile, with paid profile plans adding branding, analytics and lead generation. It also says vendors can update product details but cannot edit or remove user reviews.
Fair notes: if you sell software, G2 and Capterra usually matter more than Trustpilot, because that’s where buyers compare products. We couldn’t confirm Capterra’s vendor terms on its site, so check them directly. Our guide to G2 and Capterra reviews covers how both work.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditHow to choose a review platform
- Find out where your customers look. Search your business name and your top product the way a customer would. Note which review sites appear on page one. That’s where reviews earn their keep.
- Decide between open and hosted. Open platforms bring an audience; collection tools bring conversion on your own site. Most online stores want both: Google for the brand, a collection tool for product pages.
- Price the real setup. Count your domains, monthly orders and invitation volume. Per-domain pricing and invite caps change the total a lot.
- Check contract terms. Ask about minimum term, auto-renewal and what happens to your collected reviews if you leave. Ask whether you can export them.
- Check the compliance basics. Invite every customer, not only happy ones. The FTC’s 2024 rule on consumer reviews bans fake and bought reviews and incentives conditioned on positive sentiment, and Google’s policies prohibit gating. Our review gating guide explains the line.
A worked example
Here’s an illustrative scenario, not a real client. An online homeware store has a Trustpilot profile with a few hundred reviews, and its Starter contract is up for renewal. The owner notices that shoppers mostly land on product pages from Google Shopping, and that very few of them ever visit the Trustpilot profile.
She decides the priority is product reviews on her own pages and star ratings in Google Shopping, so she trials two collection tools on the same week’s orders. She keeps replying to Trustpilot reviews, because the profile stays public and still appears when people search the store’s name. And she sets up monitoring so a new one-star review on any site gets a reply within a day.
For online stores, our ecommerce reputation management page explains how we help. For the wider list of software, see our roundup of online reputation management tools, or our guide to choosing review management software. If you’d like help running Trustpilot itself, that’s our Trustpilot review management service.
Frequently asked questions
What is the best alternative to Trustpilot?
For local businesses, Google Business Profile is usually the most useful and it’s free. For online stores, Feefo, REVIEWS.io, Yotpo and Bazaarvoice collect verified reviews for your own site and Google. For software, G2 and Capterra matter most. The best choice is the platform your customers already read.
Is there a free alternative to Trustpilot?
Yes. Google Business Profile is free, REVIEWS.io has a free plan with 25 review invites, and G2 lets software companies claim a free profile. Trustpilot itself also has a free plan, as of September 2026.
If I stop paying Trustpilot, will my reviews disappear?
No. Your Trustpilot profile and its reviews stay public, and customers can keep reviewing you. Stopping a paid plan only removes the paid features. Keep replying to reviews there.
Can I move my Trustpilot reviews to another platform?
Some collection tools offer review importing (REVIEWS.io lists it on its Start-Up plan and above, and Feefo offers migration of existing reviews). Check each platform’s terms and Trustpilot’s own rules on reusing its content before you import or display anything.
Should I ask customers to review me on Yelp instead?
No. Yelp’s guidelines say businesses should never ask customers to write reviews. Claim your Yelp page and reply to reviews there, but point your review requests to platforms that allow them, such as Google.
