Aura Pricing: Every Plan, Renewal Terms and Cheaper Options (2026)

As of September 2026, Aura’s Individual plan costs $12 a month billed annually or $15 billed monthly. The Couple plan is $22 or $29 a month, the Family plan (five adults and unlimited kids) is $32 or $50, and the Kids plan is $10 or $13. Every plan comes with a 14-day free trial, and annual plans bought directly from Aura carry a 60-day money-back guarantee; monthly plans don’t.

This guide sets out Aura pricing plan by plan, what the money buys, how renewals, cancellation and refunds work, and when a cheaper or free route does the same job. Every figure comes from Aura’s own pricing page, refund policy and service terms, checked in September 2026. We haven’t bought an Aura plan, and prices change, so confirm the current price on Aura’s pricing page before you sign up.

Aura plans and prices (as of September 2026)

Plan	Who and what it covers	Billed annually	Billed monthly	Identity theft insurance	Data removal
Individual	1 adult, 10 devices	$12 a month	$15 a month	$1M	Included
Couple	2 adults, 20 devices	$22 a month	$29 a month	$2M	Included
Family	5 adults, unlimited kids, unlimited devices	$32 a month	$50 a month	$5M	Included
Kids	Unlimited kids, unlimited devices	$10 a month	$13 a month	Not listed	Not included

Aura’s pricing page says each adult member is backed by a $1 million insurance policy covering eligible losses and fees from identity theft, which is why the plan totals rise with the number of adults. The insurance is underwritten by a third party (American Bankers Insurance Company of Florida, an Assurant company), and Aura points readers to the actual policy for terms, conditions and exclusions. Coverage may not be available in every jurisdiction.

If you need to cover more than five people, Aura’s pricing page asks you to call its sales line rather than listing a price.

What’s included in Aura’s price

The three adult plans (Individual, Couple and Family) share the same core. According to Aura’s pricing page, each includes:

• Credit protection: three-bureau credit monitoring, an instant lock on your Experian credit file, a monthly VantageScore credit score and annual credit reports from the three bureaus.
• Identity and fraud monitoring: dark web monitoring for your SSN and personal details, home and auto title monitoring, financial transaction alerts, bank and investment account monitoring, and criminal and court records monitoring.
• Device and account security: antivirus, a VPN, a password manager and vault, safe browsing, email aliases and an unused-account cleanup tool.
• Data removal: opt-out requests to 425+ data brokers, people-search sites and junk mailers, plus Google search results you choose.
• Support: 24/7 customer support and a US-based fraud remediation team if identity theft happens.

The Family plan adds parental controls, child SSN monitoring, a streamlined child credit freeze request, family alert sharing and AI spam call and message protection. Aura’s pricing page lists spam call protection as “Family Plan only or as an add-on”; it doesn’t state the add-on price.

The Kids plan is different in kind. It covers parental controls, screen-time limits, content filtering and gaming safety alerts. It doesn’t include data removal or the adult identity protection features.

How the data removal part works

Aura’s data removal page says it sends opt-out requests to 425+ data broker sites, that processing may take up to 30 days depending on the broker, and that it re-scans broker sites daily and re-submits requests if your data reappears. Aura also says some brokers may refuse or delay removal, and some opt-outs need your authorization. Its service terms go further: success depends on the brokers’ cooperation, and Aura doesn’t guarantee that opt-outs will be honored. For the Google part, you review your search results, pick links and Aura submits the requests to Google.

Annual vs monthly billing

Paying annually is cheaper on every plan, and it’s the only way to get the 60-day money-back guarantee. At the September 2026 rates, the gap adds up like this over twelve months:

• Individual: $3 a month more on monthly billing, or $36 over a year.
• Couple: $7 a month more, or $84 over a year.
• Family: $18 a month more, or $216 over a year.
• Kids: $3 a month more, or $36 over a year.

Annual billing means one upfront charge for the year. Monthly billing costs more but lets you stop after a month or two if Aura isn’t right for you. The trade-off: a monthly plan gets no refund window, while an annual plan gives you 60 days to change your mind.

Renewals, cancellation and refunds

These terms come from Aura’s refund policy and its service terms (last updated September 17, 2026, with an effective date of October 1, 2026). Read them yourself before buying, because terms change.

• Automatic renewal. Plans renew automatically at the end of each billing cycle at the “Renewal Price” shown in your account dashboard, unless you cancel at least one day before the next cycle starts. Aura says it emails you before renewal.
• Price changes. Aura can change its fees with at least 30 days’ notice. Changes apply from the next billing cycle.
• Annual to monthly switch. On renewal, Aura may move a yearly plan to monthly payments, with at least 10 days’ notice, as long as twelve monthly payments equal the yearly price.
• How to cancel. By phone (the number in your dashboard) or by logging into your account. Aura doesn’t accept cancellations by post. Cancellation takes effect at the end of the current billing cycle. Our step-by-step Aura cancellation guide also covers employer plans and what happens to your data.
• 60-day money-back guarantee. It applies only to annual plans bought on Aura’s websites (not Amazon) or through Aura’s support team. Monthly plans, third-party purchases (app stores, service providers, retailers) and annual renewal payments don’t qualify for it. You request the refund by phone within 60 days.
• Free trial timing. If you started with the free trial, your 60 days count from the day you signed up for the trial. The trial can be used once per customer, may ask for billing details, and charges you automatically unless you cancel at least 24 hours before it ends.
• Otherwise non-refundable. Outside the guarantee, Aura’s terms say amounts paid are non-refundable and it has no obligation to refund early cancellations.

Hidden costs and things to check

Aura’s pricing page doesn’t label its prices as introductory, but a few details can change what you actually pay:

• The renewal price in your dashboard. Renewals are charged at the price shown there, so check it before the renewal date.
• Taxes and card fees. Aura’s terms make you responsible for applicable sales taxes and any fees your bank adds.
• Where you buy. A plan bought through a retailer, app store or employer benefits program follows different refund rules, and in several of those cases Aura’s terms say no refund is given.
• Identity verification. Aura says full access to plan features depends on identity verification and credit eligibility. If it can’t verify you, its terms say you may be moved to a version without the credit features.
• Where you live. Aura’s service terms define eligible customers as residents of the US or Canada, with US customers billed in US dollars and Canadian customers in Canadian dollars.

Is Aura worth the price?

That depends on how many of the bundled parts you’d actually use. Aura is priced as a full identity protection suite, not a data removal service, so the value comes from combining credit monitoring, insurance, fraud help, device security and data removal in one bill.

It tends to make sense if you:

• want three-bureau credit monitoring and fraud remediation help, not just people-search opt-outs;
• would otherwise pay separately for antivirus, a VPN and a password manager;
• are covering a household, where the Family plan spreads the cost across up to five adults.

It’s weaker value if you only want your address off people-search sites, already use security tools you like, or have frozen your credit at all three bureaus and check your reports yourself. Our Aura review covers the service in more depth, and our guide to identity theft protection services explains what these suites can and can’t prevent.

A worked example

This is an illustrative scenario, not a real client.

Marcus lives alone, got a breach notice from his health insurer, and found his address on several people-search sites. He’s deciding between Aura’s Individual plan and doing it himself.

1. He freezes his credit at Equifax, Experian and TransUnion, which is free, and pulls his free reports through annualcreditreport.com.
2. He works through the biggest people-search sites using free opt-out forms, which takes an afternoon.
3. He realizes he’d also like ongoing alerts, a password manager and someone to call if fraud happens, so he starts Aura’s 14-day trial on the annual Individual plan.
4. He sets a reminder for day 50, so he can decide within the 60-day refund window, and another a month before renewal to check the renewal price in his dashboard.

The point isn’t that Aura is right or wrong for Marcus. It’s that the free steps come first, and the subscription is judged on what it adds beyond them.

Cheaper and free options

Our free options

• Our free Reputation Scanner, launching soon. It isn’t an identity protection product and won’t monitor your credit. It’s a self-search tool that will find harmful results about you, show the top 10 negative results ranked by seriousness, and draft removal requests, including for personal information and doxxing, that you review and send yourself. It will be free to use, with no account and no billing. See how the scanner will work.
• Do-it-yourself opt-outs. Our data broker opt-out list links the main opt-out pages, and our guide to removing yourself from people-search sites walks through the process.

Free official protections

123 Reputation Management doesn’t offer credit monitoring, identity theft insurance or breach monitoring. For the credit side, the strongest free steps are official ones: a credit freeze at each of the three bureaus, free reports through annualcreditreport.com, and a recovery plan from the FTC’s IdentityTheft.gov if something does go wrong. Our guide to ways to prevent identity theft covers these, and readers in Britain can use our guide to identity theft in the UK.

Other paid options

• Identity Guard, which is owned by Aura, has lower-priced plans but doesn’t list data broker removal among its features. See our Identity Guard review, or how Identity Guard compares with Aura plan by plan.
• LifeLock is the best-known alternative suite. Our Aura vs LifeLock comparison sets the plans side by side, and our guide to what each LifeLock plan costs covers its renewals and refunds.
• A dedicated removal service may cost less if removal is all you want. Our Incogni vs Aura comparison sets one against Aura. Our guides on whether data removal services are worth it and how data broker removal services work explain the trade-offs.

When a subscription isn’t the answer

Aura deals with data brokers, contact details in Google results and identity fraud. It won’t touch a negative news article, a review, a court record or a harassing post. If that’s what people find when they search your name, our personal reputation management service starts with a free audit and tells you honestly what can change.

Frequently asked questions

How much does Aura cost per month?

As of September 2026, Aura’s Individual plan is $12 a month billed annually or $15 billed monthly. Couple is $22 or $29, Family is $32 or $50, and Kids is $10 or $13. Check Aura’s pricing page for current prices.

Does Aura have a free trial?

Yes. Aura’s pricing page offers a 14-day free trial on every plan, once per customer. Its terms say you may need to enter billing details and will be charged automatically unless you cancel at least 24 hours before the trial ends.

Can I get a refund from Aura?

Aura’s 60-day money-back guarantee covers annual plans bought on Aura’s websites or through its support team. Monthly plans, purchases through third parties such as Amazon or app stores, and annual renewals don’t qualify.

Is Aura cheaper than LifeLock?

Not at the entry level. As of September 2026, LifeLock’s Core plan lists at $124.99 a year or $12.49 a month for one adult, while Aura’s Individual plan is $12 a month billed annually (about $144 over twelve months at that rate) or $15 monthly. Aura’s plan includes more, though: three-bureau credit monitoring, device security tools and data removal from 425+ sites, where LifeLock Core lists two-bureau monitoring and says it scans 60 data broker sites. Our Aura vs LifeLock guide compares them line by line.

Does every Aura plan include data broker removal?

No. The Individual, Couple and Family plans include data removal from 425+ sites plus Google results you choose. The Kids plan doesn’t.