How to get more genuine reviews, respond to negative ones, and report the reviews that break platform rules.
How Shopify store owners add product reviews with a reviews app, collect genuine reviews after delivery, moderate within the FTC's rules and reply to critical feedback well.
How real estate agent reviews work across Google, Zillow and other sites, how to ask clients at the right moment, reply without breaking client confidence, and use reviews within advertising rules.
A guide to patient reviews for doctors, dentists and practices: where patients post, how to ask for reviews within the rules, replying without breaking HIPAA and handling unfair reviews.
How OpenTable reviews work for restaurants: who can leave them, what the ratings cover, how to reply and report problems, and how to use diner feedback to improve service.
How local businesses can claim a Nextdoor business page, earn genuine neighbor recommendations, reply to criticism in the neighborhood and report posts that break the rules.
Is Yelp advertising worth it? It depends on your category, your city and the state of your page. Here's how Yelp ads work, what they can't do, and how to test them sensibly.
Where to find the Google review link in your Business Profile, how to check it opens the right review form, how to fix a broken or wrong-location link, and where to use it.
How to ask customers for a review in person, by email, by text or on the phone: when to ask, what to say, which platform to point them to, and the rules every request must follow.
How Houzz reviews work for remodelers, designers, architects and builders, and how to build a strong pro profile, request honest client reviews, reply well and report rule-breaking ones.
What your Google star rating is, what Google says about how it's shown, why it changes, the difference between profile stars and stars in search results, and honest ways to improve it.
How attorneys and law firms can earn Google reviews within the professional conduct rules, reply without revealing client confidences, and handle negative or fake reviews the right way.
A plain-English guide to Google's review policy for businesses: what counts as fake engagement, conflicts of interest and gating, how Google enforces it, and how to report reviews.
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