Incogni Pricing: Plans, Costs and Renewals Explained
Incogni pricing as of September 2026: what each of the four plans costs, what's included, how monthly and annual billing differ, what renewals cost, and cheaper or free options.
By Editorial Team
8 min read
As of September 2026, Incogni pricing starts at $7.99/month for the Standard plan billed annually ($95.88 a year), rising to $14.99/month for Unlimited, $15.99/month for Family and $22.99/month for Family Unlimited, all billed annually. Paying month to month costs more: Standard is $15.98/month and Family $31.98/month on monthly billing, and Unlimited is sold on annual billing only. Every plan comes with a 30-day money-back guarantee.
This page breaks down what each plan includes, how billing and renewals work, and whether it’s worth paying at all. All figures come from Incogni’s own pricing page and FAQ, checked in September 2026. Prices change, and Incogni runs promotions, so check its pricing page for the current figures before you buy. This is research-based: we haven’t held an Incogni account.
Incogni plans and prices
Incogni sells four plans: two for individuals and two for families. Here’s what its pricing page listed as of September 2026, in US dollars.
| Plan | Billed annually (per month) | Billed annually (per year) | People covered | Custom removals |
|---|---|---|---|---|
| Standard | $7.99 | $95.88 | 1 | No |
| Unlimited | $14.99 | $179.88 | 1 | Yes, 3,000+ more sites |
| Family | $15.99 | $191.88 | Up to 5 members | No |
| Family Unlimited | $22.99 | $275.88 | Up to 5 members | Yes, 3,000+ more sites |
The pricing page also shows prices in euros, pounds and Canadian dollars, and notes that VAT or sales tax may apply on top.
What each Incogni plan includes
Standard
Standard is the automated plan. As of September 2026, it covers automated removal from 420+ data brokers, with monthly progress reports and 24/7 chat support.
Unlimited
Unlimited adds custom removals from 3,000+ more sites beyond the automated list, plus live phone support. It’s sold on annual billing only. Check Incogni’s pricing page for how custom removal requests are submitted.
Family and Family Unlimited
The Family plan covers you and up to four others (up to 5 members in total) with the same automated removals as Standard. Family Unlimited gives every member custom removals and live phone support as well.
Included on every plan
- Automated removal requests to the 420+ brokers Incogni covers
- 24/7 live chat support
- Monthly progress reports on removal statuses
- A 30-day money-back guarantee
For a wider look at how the service works and where it falls short, read our Incogni review.
Annual vs monthly billing
The biggest pricing decision is the billing period. Standard is $7.99/month billed yearly ($95.88), or $15.98/month billed monthly. Family is $15.99/month billed yearly ($191.88), or $31.98/month billed monthly. That’s double for the monthly option.
Unlimited is annual only. We couldn’t confirm a monthly price for Family Unlimited, so check the pricing page if you want to pay monthly for it.
Incogni itself makes a case for annual billing. Its pricing page says some requests take more than 30 days, so a single month may leave removals incomplete. That’s a fair point about how data brokers work, and it’s also a reason to be sure before committing to a year.
| Billing | Good for | Watch out for |
|---|---|---|
| Monthly | Testing the service, or a one-off cleanup before a move or job search | Much higher cost per month; removals that take longer than a month |
| Annual | Ongoing protection against relisting | Paying up front; the renewal date a year later |
Hidden costs, promotions and renewals
Incogni’s pricing is fairly transparent, but a few details are easy to miss:
- Promotional first-year prices. In September 2026, Incogni’s homepage showed first-year promo codes. The discounted price applies to the first year only, then renews at the standard price ($95.88 a year for Standard).
- Tax. The pricing page says VAT or sales tax may apply.
- Upgrades for custom removals. If a site that shows your details isn’t on the automated list, custom removal requests need Unlimited or Family Unlimited.
- Renewal. If you don’t want another year, note your renewal date and turn off auto-renewal well before it. Incogni’s terms (September 2026) limit the 30-day money-back guarantee to the first purchase, one per customer, so renewals aren’t refundable, except that renewed plans longer than a month bought from Germany, the Netherlands or the UK can get a refund under the terms. See how to cancel Incogni.
- Bundles that include Incogni. Some bundles include Incogni, such as Surfshark’s One+ and Coveron’s Full plans (Coveron was formerly NordProtect). Check which Incogni tier a bundle includes before comparing prices; our Surfshark One+ explainer and Coveron (formerly NordProtect) review cover both.
Is Incogni worth the price?
It depends on how many sites you’re on and how much your time is worth. Incogni is most useful if:
- you appear on many people-search sites, or have moved several times
- you won’t keep up with re-checks yourself every few months
- you live outside the US: Incogni’s terms list the EU, Switzerland, the UK, Norway, Iceland, Liechtenstein and Canada as well as the US, under one plan
It’s less useful if you’re only on a handful of sites, or if your real problem is something a broker service doesn’t touch. Every data removal service has the same limits: listings reappear when brokers buy new data, some sites ignore or delay requests, and public records such as court and property records stay public. Our guide on whether data removal services are worth it covers this decision in more detail, and our explainer on how data broker removal services work shows what happens after you sign up.
A worked example
This is an illustrative scenario, not a real client.
Leon is a nurse who has just moved to a new apartment and wants his new address kept off people-search sites. He looks at Incogni pricing and weighs two paths.
- Monthly for a quick cleanup. At $15.98 for one month of Standard, he could try it, but Incogni’s own page warns some requests take over 30 days. He’d likely need two or three months, which starts to approach the annual price.
- Annual Standard. At $95.88 for the year, he gets automated removals and monthly progress reports for the whole year, which matters because his new address will keep turning up for a while after the move.
- DIY first. He spends an evening searching his name on the main people-search sites and finds five listings. He opts out of them himself, then decides whether he still wants the subscription for the relistings.
He chooses annual Standard after the DIY round, knowing exactly which sites to spot-check, and sets a reminder a month before renewal to decide whether to keep it.
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Get a free auditCheaper and free alternatives to Incogni
If Incogni pricing is more than you want to spend, these options cost less or nothing:
- The DIY route (free). Opt out of each site yourself using our data broker opt-out list and our guide to removing yourself from people-search sites. It costs time, not money, and the re-checks are on you.
- Google’s Results about you (free). It can alert you when your phone number, home address or email appears in Google results, and lets you request removal from Google.
- State tools (free). Californians can send one deletion request to registered data brokers through the platform created by the California Delete Act.
- Our free Reputation Scanner (launching soon). This is our own tool and it isn’t live yet. It’s a self-search tool that will find harmful results about you, rank them by seriousness, and draft removal requests, including for personal information and doxxing, that you review and send yourself. It will be free to use, with no account and no billing. It doesn’t replace automated broker opt-outs. See the Reputation Scanner page.
- Lower-cost paid plans. As of September 2026, Optery’s Core plan is $39 billed yearly and it has a Free Basic tier. Coverage differs, so compare it in our Optery review, or see Incogni and Optery side by side.
For the full field, see our Incogni alternatives, our Incogni vs DeleteMe comparison and our best data removal services roundup. If your problem is a news story, review or post rather than a broker listing, our content removal service is the better starting point.
Common pricing mistakes
- Paying monthly for “just one month”. Some removals take longer than a month, so a single month may not finish the job.
- Budgeting on the promotional price. A discounted first year renews at the standard rate.
- Buying Unlimited without a specific site in mind. If the automated list already covers where you appear, Standard may be enough.
- Missing the refund window. The money-back guarantee lasts 30 days, so decide early.
Frequently asked questions
How much does Incogni cost per month?
As of September 2026, Incogni Standard is $7.99/month when billed annually ($95.88 a year), or $15.98/month on monthly billing. Unlimited is $14.99/month (annual only), Family $15.99/month and Family Unlimited $22.99/month, each billed annually. Family is $31.98/month on monthly billing. Check Incogni’s pricing page for current prices.
Does Incogni have a free trial?
Incogni’s pricing page doesn’t list a free trial as of September 2026. It offers a 30-day money-back guarantee on all plans instead. Incogni also offers a free exposure scan at incogni.com/am-i-exposed, which asks for an email address, but removals need a paid plan.
What's the difference between Incogni Standard and Unlimited?
Standard covers automated removals from 420+ data broker sites. Unlimited adds custom removals from 3,000+ more sites, plus live phone support, as of September 2026.
How many people does the Incogni Family plan cover?
Up to 5 members: you plus four others. The Family plan uses automated removals, and Family Unlimited adds custom removals for every member.
Is Incogni cheaper than DeleteMe?
For one person on annual billing, yes, as of September 2026: Incogni Standard is $95.88 a year and DeleteMe’s one-year US plan for one person is $129. DeleteMe’s Standard plan includes custom requests, though, so compare coverage and features, not just price.
