Norton Privacy Monitor: What It Does, What It Costs and the Assistant Add-On
What Norton Privacy Monitor does, which Norton plans include it, how the paid Privacy Monitor Assistant differs, September 2026 prices and refund terms, and the free routes.
By Editorial Team
9 min read
Norton Privacy Monitor is a feature in some Norton 360 plans that scans popular data broker and people-search sites for your personal information, lists where it found you, and gives you links to request opt-outs yourself. It doesn’t send the requests for you. That’s the job of a separate paid add-on, Norton Privacy Monitor Assistant, where Norton’s support agents submit and follow up on removal requests; as of September 2026 it costs $109.99 a year or $12.99 a month.
This guide is research-based. We haven’t used a Norton account; every fact comes from Norton’s own feature page, product and pricing pages, support site and cancellation and refund policy, checked in September 2026. Plans and prices change, so check Norton’s site for current pricing before you buy.
Quick verdict
| Privacy Monitor suits you if | Look elsewhere if |
|---|---|
| You already have, or want, a Norton 360 plan that includes it | You want someone else to send the opt-outs without paying for an add-on |
| You’re happy to submit opt-outs yourself and just want a list of where you appear | You need coverage outside Norton’s supported list of sites |
| You like a reminder to re-check every three months | You live somewhere Norton says monitoring isn’t available |
What Norton Privacy Monitor is
Norton is a cybersecurity brand owned by Gen Digital, which also owns LifeLock, the identity theft protection service covered in our review of LifeLock. Privacy Monitor is one feature inside its Norton 360 subscriptions, alongside antivirus, a VPN, a password manager and dark web monitoring. Norton’s feature page describes its job simply: “We scan common people-search sites to find your information, and help you request to opt out.”
It’s worth separating two products with similar names:
- Privacy Monitor finds your listings and points you to each site’s opt-out. You do the opting out.
- Privacy Monitor Assistant is a paid add-on in which Norton’s Member Services and Support team submits removal requests on your behalf and follows up with the brokers.
How Privacy Monitor works
Norton’s feature page describes the process like this:
- Run the scan. Open Privacy Monitor and it scans popular data broker sites for your personal information.
- Review the results. You see a list of sites where your information is displayed and what types of information each one shows.
- Clear out mismatches. If a result isn’t you, or only partly matches, a “Not Me” button removes it from your list. This matters if you have a common name.
- Request opt-outs. Quick links show you how to request an opt-out from each site. You submit the requests.
- Track and repeat. You can track which sites you’ve requested to opt out of, and Norton suggests re-running the scan every three months, because data can be re-aggregated and reposted.
Norton’s support site says Privacy Monitor “finds out which people-search websites have your personal information listed, and how to manually remove it,” and publishes the full list of supported data brokers. That list includes well-known people-search sites alongside many state-by-state records sites.
Which Norton plans include it (as of September 2026)
Norton’s plan comparison on its Norton 360 Deluxe page lists Privacy Monitor on these plans:
| Plan | Devices | First-year price | Renewal price | Privacy Monitor |
|---|---|---|---|---|
| Norton AntiVirus Plus | 1 | $19.99 | $59.99 a year | Not listed |
| Norton 360 Standard | 3 | $24.99 | $94.99 a year | Not listed |
| Norton 360 Deluxe | 5 | $29.99 | $124.99 a year | Included |
| Norton 360 with LifeLock Select Plus | 10 | $99.99 | $189.99 a year | Included |
Norton’s Norton 360 page (us.norton.com/products/norton-360) also lists Privacy Monitor on Norton 360 with LifeLock Advantage ($199.99 first year, then $259.99) and Ultimate Plus ($299.99, then $364.99). LifeLock’s own plans page sells a separate bundle, Norton 360 with LifeLock Select, for 5 devices at $99.99 for the first year, then $159.99; don’t confuse it with Select Plus. Norton’s Privacy Monitor feature page also says the feature is available in Norton 360 with LifeLock plans. Our guide to what LifeLock’s plans cost lists the standalone LifeLock prices alongside the Norton 360 with LifeLock bundles. Two cautions: the first-year prices are introductory, and Norton says renewals are billed at the renewal price, which is subject to change, with advance notice by email. Norton also notes that monitoring isn’t available in all countries and varies by region.
Privacy Monitor Assistant: the paid add-on
If you’d rather not send opt-outs yourself, Norton sells Privacy Monitor Assistant. According to its product page in September 2026:
- Price: $109.99 a year or $12.99 a month. Norton’s renewal price table also lists it at $109.99 a year.
- What happens: Norton scans popular data broker sites, its support agents handle removal requests and follow up with brokers, and it rescans every 90 days and resubmits requests if your data is reposted.
- Extras: alerts about old and breached accounts you may no longer need.
- Frequency: the fine print says the service can be used once every 90 days, and that Norton’s ability to submit a deletion request depends on your information appearing on the sites it monitors.
One detail to check before buying: Norton’s own pages disagree on coverage. The Privacy Monitor Assistant product page says it removes your information from “over 2,000 data broker sites and databases,” while the Privacy Monitor feature page says the Assistant team targets “over 200 data broker sites and databases.” Ask Norton which figure applies to your plan.
The product page also offers a free scan that asks for your name, city, state and email address, and notes that entering your email means you’ll receive promotional emails. Norton says the scan doesn’t search all data broker sites and may not find all your information.
Renewal, cancellation and refunds
- Auto-renewal. Norton’s subscription details say plans renew automatically unless you cancel before billing. Annual renewals can be billed up to 35 days before the renewal date, and renewal prices may be higher than the initial price.
- Cancelling. In your Norton account or by contacting Norton; our step-by-step Norton cancellation guide covers both routes and the refund windows. Protection continues for the rest of the term you’ve already paid for. If you have a Norton 360 with LifeLock bundle, our guide to canceling LifeLock or a Norton bundle explains how to cancel one part or the whole bundle.
- Privacy Monitor Assistant refunds. Norton’s cancellation and refund policy says an annual subscription is refundable within 60 days of purchase or renewal, and a monthly one within 14 days, in both cases only if the service hasn’t been redeemed in that period.
- Norton 360 plans. Norton advertises a 60-day money-back guarantee on annual plans, and its policy extends that to each annual renewal within 60 days of being charged. Purchases through app stores or retailers may follow different rules.
Pros and cons
| Pros | Cons |
|---|---|
| Included at no extra cost in Norton 360 Deluxe and some LifeLock bundles | The included feature doesn’t send opt-outs for you |
| Published list of supported data broker sites | Hands-off removal costs extra through the Assistant add-on |
| “Not Me” button filters out people with your name | Norton’s pages give different coverage figures for the Assistant |
| Prompts you to re-scan every three months | Monitoring isn’t available in all countries |
| Assistant refunds available if the service hasn’t been used | First-year Norton 360 prices rise at renewal |
Privacy and trust considerations
To find you, Privacy Monitor needs your name, locations and other identifying details. A few things to weigh:
- Read the privacy statement. Norton publishes a separate privacy policy for Privacy Monitor Assistant. Check what’s stored and for how long.
- Opt-outs share data too. Some broker opt-out forms ask you to confirm details or an email address. Use an email address you’re comfortable giving out.
- Spot-check the results. Search your name on the biggest people-search sites yourself every few months, whatever the dashboard says.
A worked example
This is an illustrative scenario, not a real client.
Elena already pays for Norton 360 Deluxe for her family’s laptops. A neighbor tells her that her home address and age show up on a people-search site.
- She runs Privacy Monitor and gets a list of sites showing her details, then uses “Not Me” to clear two results about a woman with the same name in another state.
- She works through the opt-out links over a weekend, noting each request and any confirmation emails.
- She compares the cost of Privacy Monitor Assistant with the time she spent, and decides to keep doing it herself because the list was short.
- She sets a calendar reminder for three months to re-scan and re-submit anything that came back.
Someone with a longer list, or less time, might reasonably decide the Assistant add-on is worth paying for.
Not sure where to start?
Get a free audit of your search results and review profiles, with a prioritized fix list.
Get a free auditAlternatives to Norton Privacy Monitor
Our free options first
- Our free Reputation Scanner, launching soon. A self-search tool that will find harmful results about you, rank the top 10 negative results by seriousness, and draft removal requests, including for personal information and doxxing, that you review and send yourself. It will be free to use, with no account and no billing. See how the scanner will work.
- Do-it-yourself opt-outs. Our data broker opt-out list links each major opt-out page, and our guide to removing yourself from people-search sites covers the process step by step. It’s the same work Privacy Monitor points you to, without a subscription.
- Google’s own tool. Google’s free Results about you tool lets you request removal of search results showing your phone number, home address or email.
123 Reputation Management doesn’t offer credit monitoring, identity theft insurance or breach monitoring. If identity theft is your concern, start with free credit freezes at the three bureaus, annualcreditreport.com and the FTC’s IdentityTheft.gov, and see our guide to identity theft protection services.
Another paid option: Aura
If you want removal done for you inside a wider identity protection bundle, Aura’s adult plans include opt-out requests to 425+ data brokers, people-search sites and junk mailers, with daily re-scans, according to Aura’s own pages in September 2026. Its Individual plan costs $12 a month billed annually or $15 monthly. See our Aura pricing guide, or the Aura vs LifeLock comparison if you’re weighing it against Norton’s sister brand, or our Aura and Norton side-by-side if you’re comparing it with Norton 360 itself. If you’re leaving LifeLock itself, see our options for replacing LifeLock. We also cover McAfee Personal Data Cleanup, a similar feature from another antivirus brand.
Before paying for any removal service, weigh whether data removal services are worth it, and read our guide on how data broker removal services work.
When a people-search listing isn’t the real problem
Privacy Monitor deals with data broker listings. It won’t touch a news article, a review, a court record or a post about you. If that’s what shows up when someone searches your name, our personal reputation management service starts with a free audit and tells you honestly what can change.
Frequently asked questions
Is Norton Privacy Monitor free?
It isn’t sold on its own. As of September 2026, Norton lists it as included in Norton 360 Deluxe and Norton 360 with LifeLock Select Plus, and its feature page says it’s available in Norton 360 with LifeLock plans. The hands-off Privacy Monitor Assistant add-on costs $109.99 a year or $12.99 a month.
Does Norton Privacy Monitor remove my information?
Not by itself. It finds sites showing your information and gives you links to request opt-outs, which you submit. Privacy Monitor Assistant, a paid add-on, has Norton’s support agents submit and follow up on removal requests for you.
How often should I run Norton Privacy Monitor?
Norton recommends re-running the scan every three months, because data brokers can re-aggregate and repost information you’ve already opted out of.
How many sites does Norton Privacy Monitor Assistant cover?
Norton’s pages disagree. The Assistant’s product page says over 2,000 data broker sites and databases, while the Privacy Monitor feature page says over 200. Check with Norton before you buy.
Can I get a refund on Privacy Monitor Assistant?
Norton’s refund policy allows a refund within 60 days on an annual subscription, or 14 days on a monthly one, provided the service hasn’t been redeemed in that period.
