Yext Alternatives: Listings and Review Tools Compared

The best Yext alternatives depend on which half of Yext you actually use. If you mainly need your business details kept accurate across directories, BrightLocal, Moz Local and Synup publish their prices and suit small and mid-sized businesses. If you run many locations and want listings plus reviews in one contract, Uberall, Birdeye and Reputation are the closer like-for-like options. If you have one or two locations, you may not need paid listings software at all.

This page compares the main options side by side as of September 2026, using each company’s own public pages. It starts with our free platform, which is ours and does a narrower job than Yext, and it says plainly what each tool can’t do. There are no star ratings or scores here for anyone.

Why businesses look for Yext alternatives

Yext is built for large, multi-location brands. Its Listings page describes direct connections to 200+ publishers with no aggregator in between, management of 50+ profile fields, and approval workflows, audit trails and role-based access for thousands of locations. Its Reviews product monitors reviews across 80+ platforms and sends review requests by email, text or QR code. Our Yext review covers the product in full.

That depth is exactly why some businesses look elsewhere. The usual reasons are:

• Cost visibility. As of September 2026, Yext doesn’t publish a price list. Its site routes buyers to a demo or its sales team, so you can’t compare costs until you’re in a sales conversation.
• More than you need. Yext’s platform also includes Pages, Search, Social, a Knowledge Graph and its Scout AI search product. A single-location dentist who only wants accurate hours on Google, Apple Maps and Bing is paying for capability they won’t use.
• Enterprise orientation. Compliance workflows and bulk updates across 10,000+ locations matter to a national retailer, much less to a local contractor.
• Wanting one job done well. Some teams want only listings, or only review monitoring, and would rather pick a specialist for each.

None of this makes Yext a poor product. It makes it a specific one. The right move is to work out which job you’re hiring software for, then compare tools that do that job.

Yext alternatives compared

All details as of September 2026, from each company’s own website. “Not published” means the company routes pricing through sales. Plans and prices change often, so check each company’s pricing page before you buy.

Tool	Best fit	Listings management	Review tools	Published pricing	Trial
123 Reputation Management (our free platform)	Watching your search results and reviews	No	Monitoring and alerts only	Free	Not applicable
BrightLocal	Small businesses and agencies doing local SEO	Yes (Manage and Grow plans)	Monitoring, replies and requests (Grow plan)	For one location: $41, $54 or $65 a month billed monthly; price on request at 100+ locations	Free trial offered
Moz Local	Budget listings coverage	Yes, 90+ listing directories	Monitoring on Lite, responding from Preferred	$20, $30 or $40 a month billed monthly; $199, $299 or $399 billed yearly; custom for 50+ locations	Not stated
Synup	Businesses and agencies wanting per-location pricing	Yes	Monitoring, responses and review campaigns	$49 a month for one location; $299 for up to 10; $499 for up to 25; $899 for up to 50; custom above 50	14-day free trial (Solo plan)
Uberall	Multi-location brands	Yes	On Stand Out and Connect plans	Not published (request pricing)	Not stated
Birdeye	Multi-location businesses wanting one platform	Yes	Yes, plus surveys, messaging and more	Not published (quote by location count)	Not stated
Reputation	Brands wanting reviews and listings with per-location pricing	Yes (Rep Core)	Collection, requesting and AI responding	From $80 per location a month (Rep Core); custom at 125+ locations	Not stated

Our free platform first, then six real alternatives

123 Reputation Management (our free platform)

What it is: our free platform, and we’re listing it first because it’s ours, not because it replaces Yext. It tags every page-one result for your name as positive, neutral or negative, watches for new reviews and mentions and alerts you when one needs a reply, tracks your results as owned pages climb and old ones slip, and reports back every month in plain English.

What it doesn’t do: it doesn’t manage or sync business listings, publish your hours to directories, send review requests by text or email, or write AI replies. If listings accuracy is your main problem, you need one of the tools below or the free manual route further down. Where our platform helps is the other half of what Yext covers: knowing what people see when they search you, and hearing about new reviews quickly.

BrightLocal

What it is: a local SEO platform with three plans, Track, Manage and Grow. Track covers local rank tracking, citation monitoring and Google Business Profile audits. Manage adds syncing your business details across key sites and scheduling Google posts. Grow adds review monitoring and replies across multiple sites, review requests by email, SMS and in-store campaigns, and publishing reviews on your website.

Pricing as of September 2026: for one location, Track is $41, Manage $54 and Grow $65 a month on monthly billing, or $369, $485 and $584 a year on annual billing. Prices rise with location bands, and at 100+ locations the price is on request. Each plan offers a free trial.

Fair notes: transparent, location-based pricing and a clear step up from tracking to listings to reviews. It’s a toolkit for someone who will log in and do local SEO work, so it suits a hands-on owner or an agency better than a brand wanting an enterprise workflow.

Moz Local

What it is: a listings and local SEO tool that distributes business information to 90+ listing directories, with review monitoring, local map pack ranking and data health analytics on every plan.

Pricing as of September 2026: Lite is $20 a month (or $199 billed yearly), Preferred $30 (or $299 yearly) and Elite $40 (or $399 yearly). Preferred adds review responding, review sentiment analysis, social posting to Google and Facebook and competitor analysis. Elite adds the Listings AI add-on and broader social posting. Enterprise pricing is custom and aimed at 50 or more locations. Moz says plans and pricing are the same in every country it supports, while the directories available depend on the business location.

Fair notes: the lowest published entry price here and a simple tier structure. You can’t respond to reviews on the Lite plan, and advanced social and reporting sit on Elite.

Synup

What it is: a listings, reviews and local visibility platform priced by location bands, with every feature on every plan. It includes listings distribution, review monitoring and responses, review generation campaigns, local rank grid tracking and an AI agent it calls Sydekick.

Pricing as of September 2026: on monthly billing, Solo is $49 a month for one location, Premium $299 for up to 10 locations, Pro $499 for up to 25 and Scale $899 for up to 50. Above 50 locations it’s an Enterprise contract. Synup says plans are monthly and can be cancelled at the end of a billing period, with annual terms available at a discount. The 14-day free trial covers the Solo plan.

Fair notes: clear pricing and a short commitment. Agent work runs on monthly credits, so heavy automated use can mean buying extra credit blocks, which Synup explains on its pricing page.

Uberall

What it is: a location marketing platform for multi-location brands. Its plans are Show Up (listings), Stand Out (listings and reviews) and Connect (adding local social), with add-ons such as locator and local pages and analytics.

Pricing as of September 2026: not published. Each plan shows “request pricing” and routes to a demo.

Fair notes: the closest in shape to Yext for brands with many locations, with plans that let you start at listings only. Like Yext, you’ll only see a price after speaking to sales.

Birdeye

What it is: an all-in-one platform covering reviews, listings, social, messaging, surveys, competitor tracking and reporting, with a set of AI tools across marketing, operations and customer experience. Its pricing page says it prices around outcomes rather than seats, with one platform and one contract.

Pricing as of September 2026: not published. You choose your number of locations (from 1-3 up to 1000+) and request pricing. Our Birdeye pricing guide explains what to ask, and our Birdeye review covers the product.

Fair notes: a strong option if you want listings and reviews plus customer messaging in one place. If you only need listings, it’s more platform than the job requires. See Birdeye alternatives if it isn’t the right fit.

Reputation

What it is: the platform at reputation.com, whose entry plan, Rep Core, includes review management (collection, requesting and AI responding) and business listings and SEO.

Pricing as of September 2026: Rep Core is $80 per location a month, Rep Core plus Pulse (listening and analytics) is $115 and Rep Core plus Surveys is $150. Enterprise plans for 125+ locations are custom-priced. Every plan routes to a sales conversation.

Fair notes: one of the few enterprise-style platforms that publishes a per-location price, which makes budgeting easier. Per-location pricing adds up quickly for a large estate, so compare the total, not the headline.

The free route: manage your main listings yourself

For one to three locations, a lot of what listings software does can be done by hand in an afternoon, then checked every quarter. Google says creating a Business Profile and listing your business on Google is free, and it’s the listing most customers see first. Our guides to Google Business Profile optimization, Bing Places for Business and Apple Business Connect walk through the three that matter most.

1. Write down your exact business name, address, phone number, hours, website and main category. This is your master record.
2. Claim and complete your Google, Bing and Apple listings using that record.
3. Search your business name plus your city and check the next ten directories that appear. Fix or claim any that are wrong.
4. Put a quarterly reminder in your calendar to recheck hours, holiday closures and phone numbers.

Software earns its cost when you have many locations, frequent changes (menus, seasonal hours, staff profiles) or duplicate listings that keep coming back.

How to choose between them

• Count your locations honestly. Under five, published-price tools (BrightLocal, Moz Local, Synup) or the free route usually make sense. Dozens or hundreds, and the sales-led platforms (Uberall, Birdeye, Reputation, Yext) start to earn their keep.
• Decide if you need listings, reviews or both. Paying for both when you only use one is an easy way to overspend.
• Ask what happens when you leave. Some listings services manage your data while you’re subscribed. Ask each vendor whether your listings stay as they are if you cancel, and get the answer in writing.
• Check review features against the rules. Any tool that sends review requests should ask every customer, not only happy ones. Google’s policies prohibit review gating, as our guide to choosing review management software explains.
• Compare the total contract. Per-location prices multiply. Get a written quote for your real location count and term length.

A worked example

Here’s an illustrative scenario, not a real client. A physical therapy group with four clinics has used an enterprise listings platform for two years. The team only ever updates holiday hours and replies to Google reviews. Its renewal quote arrives, and the operations manager wants to know if a smaller tool would do.

She lists what the team actually uses: listings sync for four locations, review monitoring and replies, and a monthly report. A published-price tool with listings and reviews covers all of that. Before cancelling, she exports the review history, confirms each Google Business Profile is owned by the practice’s own Google account rather than the vendor’s, and checks the Bing and Apple listings by hand. She keeps a free monitoring setup running for search results, since none of the listings tools tell her what appears when a patient searches the practice name.

For the broader picture of what reputation software can and can’t do, see our guide to reputation management software and our roundup of online reputation management tools. If you’d rather have someone manage your profiles for you, that’s what our Google Business Profile management service does.

Frequently asked questions

What is the best alternative to Yext?

It depends on your size and what you use Yext for. For a few locations, BrightLocal, Moz Local and Synup publish their prices and cover listings and reviews. For many locations, Uberall, Birdeye and Reputation are closer like-for-like platforms. For one location, managing Google, Bing and Apple listings yourself may be enough.

Is there a free alternative to Yext?

There’s no free tool that syncs listings across hundreds of directories. You can manage your most important listings for free by claiming Google Business Profile, Bing Places and Apple Business Connect yourself. Our free platform covers a different job: watching your search results and reviews and alerting you to new ones.

How much does Yext cost?

As of September 2026, Yext doesn’t publish prices on its website. It routes buyers to a demo or its sales team, so you’ll need a quote for your number of locations and products. Our Yext review explains what to ask.

Will my listings change if I leave Yext?

Ask Yext directly before you cancel, and get the answer in writing. Keep your own master record of your business details, and make sure your Google Business Profile is owned by your own account so you can edit it whatever software you use.

Do I need listings software and review software?

Not always. Many small businesses only need accurate Google, Bing and Apple listings plus a way to hear about and reply to new reviews. Listings software pays off when you have many locations or frequent changes.